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Holy Week of Lorca and his candidacy for World Heritage will focus the work of tourism promotion of the municipality in the International Tourism Fair of Madrid (18/01/2019)

The City Council will also advance in the dissemination of the Jewish legacy of Lorca to continue forward with the entry of Lorca to the Network of Spanish Jewish Quarters.

The monumental heritage, our beaches and gastronomy complete an offer of special interest.

The Councilor for Tourism and Deputy Mayor of Lorca, Francisco Montiel, has reported that the tourist dissemination that the City will carry out in the next edition of the International Tourism Fair of Madrid (Fitur), will focus on the promotion of the Passional Biblical Parades of our Holy Week, authentic flagship of the culture and traditions of Lorca.

It is the great bet of Lorca, a declared event of International Tourist Interest, and whose embroidery we aspire to be recognized worldwide as Intangible Heritage of Humanity by UNESCO, through the application that is already in the final terna of designation.

The mayor of Tourism has stressed that our Holy Week is the most important religious, cultural and festive event in Lorca.

Throughout the last few years we are getting more and more known, especially by the diffusion of videos and images shared through social networks, on YouTube and even through instant message applications on mobile phones as is the case by WhatsApp.

All Lorca are aware of the impact that Holy Week has on our city, and also the need for the positive factor of this tradition to extend beyond the passionate period, that is why we are multiplying the attractions and opportunities for those of us Visit you can know our party and enjoy it.

Francisco Montiel has anticipated that next Wednesday at 1:30 p.m., the Mayor of Lorca, Fulgencio Gil, together with the Minister of Tourism of the Regional Government, Miriam Guardiola, will present our Holy Week in the promotions room of the regional stand. Murcia., With the objective of taking advantage of the most important tourism dissemination platform in Spain, such as Fitur, to publicize our Biblical-Passional Parades.

Important prominence will be the Promotional Poster of Holy Week 2019 that was the winner of the VII Poster Competition, entitled "The Art of the Passion".

In order to stimulate the purchase of Holy Week chairs will be present in the largest showcase in the world that this fair represents in the tourism sector.

The mayor of Tourism has indicated that, within the dissemination of our Holy Week, and after seeing the good results of previous years, our Biblical-Passional Parades will be back in the center of the city of Madrid, taking advantage of the entire tourism sector It is located in the capital and we are 3 months away from the biggest event in Lorca.

Therefore, one more year we will be present in the Metro with an important promotional campaign that includes from January 21 to March 12.

For a little over a month and a half, citizens and visitors from Madrid will know the originality and attractiveness of the Holy Week in Lorca thanks to large and impressive images that will be located in the lobby of the Sol metro station;

on the platform of the Santiago Bernabéu station and the Príncipe Pío interchange where, for example, in the year 2017 more than 1,300,000 people pass through the month.

FITUR turns IFEMA into the nerve center of professionals and tourists during 5 days of hectic movement and movement within pavilions between different stand with virtually all the world's offer there.

For this reason, the City of Lorca takes advantage of this space to be known in the outdoor corridors in one of the areas with the highest influx of visitors, such as the restaurant area.

Lorca will have a 3 meter high totem with 4 images that can be perfectly visualized from the north door, south door and even and odd pavilions.

Throughout the fair, promotional material will be distributed with the tourist image of the city "Lorca, we will embroider it", and the queries about the municipality will be handled personally.

It has also established an agenda of previously arranged meetings among which we highlight the contacts with the Network of Jewish Quarters of Spain "Caminos de Sefarad", with the club of "Friends of Castles and Palaces of Spain", with the product club EDEN (Cultural Tourism), with the General Director of the airline "EL AL ISRAEL AIRLINES LTD", Walter Wasercier, also Vice President of the Chamber of Commerce and Industry of Spain in Israel, and with TTOO as Europlayas, Holiday Club, Weekendex and Woderbox.

But not only graphic and audiovisual information will be the supports that will be used in FITUR, we will also transfer our gastronomy to Madrid.

So, on Friday 25 at 5:30 p.m.

Lorca will offer professionals a gastronomic tasting, within the framework of an activity called "In Lorca the gastronomy comes out Bordada", composed by the typical crespillos Lorca and the award-winning products of the Cheese Factory Lorquina "El Roano", which makes available to the Department of Tourism a selection of their "flagship" to make them known in such an important show.

During the weekend Lorca will offer to all visitors gastronomic demonstrations and tastings of typical dishes of Lorca cuisine carried out by two Lorca restaurants, "La Taberna del Buda" and "Casa Roberto".

On Saturday, January 26 at 1:00 p.m.

"La Taberna del Buda" will hold a gastronomic demonstration and tasting for 12 guests.

Teresa Hernández and her partner Daniela Timpau will present a traditional stew, "Cazuelita de articchofas with fat noodle and poached egg".

The same Saturday at 13:30 approximately the restaurant "Casa Roberto" with Alejandra and Roberto Rodríguez, will carry out a tasting for 100 guests of the traditional Lorca stew "Olla Gitana", and it will be at 16:30 when they will offer the gastronomic demonstration of said stew for 12 people.

Both events will be held in the show-cooking area of ​​the Murcia Region stand.

Lorca will also present the tourist-literary route "Ruta de la Frontera Nazarí", based on the book "El Abismo en la Frontera" by writer Francisco José Motos.

It is a fiction set in Lorca in the year 1465, when Lorca was a strategic enclave border and struggle.

On the other hand, this year in FITUR feeling Lorca have a prize.

During the weekend, for the final public, Lorca will carry out a promotional activity to motivate visitors to visit us at the Murcia Region stand to see the tourist attractions of our city, participating in a contest where the motto will be "I am, Lorca we embroider."

It will be given to visitors who come to the stand, as well as those who come through the promotion of the activity that will be done on social networks, a sticker with the slogan described above, these will be different colors, when a visitor is find with a sticker of one color with another visitor with another sticker of different color, both will appear at the Murcia Region stand and will be awarded a weekend stay for two people on a bed and breakfast basis in any of the three hostels in Lorca, as well as a guided tour of our city.

Message in networks: "Feeling lorquin @ has a prize in FITUR 2019. Visit us at the Murcia Region stand in Pavilion 7 of IFEMA, tell us that you have seen us on Facebook and we will give you a sticker with the message" I am, Lorca Lo We embroider. "If during your visit to the fair you find someone with the same sticker but in a different color, come back together to our stand and you will have a stay for two people in Albergues de Lorca and a guided tour of our city.

At the weekend, the stand is completely transformed to carry out activities that attract the attention of the final public.

Lorca will conquer the visitors through the interpretation of a themed monologue with the main tourist resources of the city, the Castle of Lorca, the Plaza of Spain, the Palace of Guevara, the Holy Week of Lorca, etc.

in total there will be four representations of about 15 minutes interpreted by a character according to the theme of the one that will treat the monologue that will give rise to the projection of some videos about the Monumental Lorca, the Fortress of the Sun and the Holy Week of Lorca.

The place for the action will be the stage in which images will be projected on the screen that will be part of the monologue itself.

The theatrical performance will have several passes on Saturday, January 26 and Sunday, January 27.

The complete agenda of activities that Lorca is going to carry out during the days dedicated to the professionals of the sector is integrated as follows:

Wednesday, January 23

Official inauguration by Casa Real.

11:00 h.

Meeting with the Ambassador of Panama.

Stand Region of Murcia Costa Cálida.

12.00 h.

Presentation "The Route of the Nazari Border" by the Mayor of Lorca.

Stand Region of Murcia Costa Cálida.

1:00 p.m.

Participation in the Round Table: "Smart Tourist Destinations, segmenting customers" in the #techYdestino Forum.

13:30 h.

Joint presentation of Murcia, Cartagena and Lorca together with the Councilor of "Region of Murcia Sacra: Holy Week as a claim to cultural escapades."

Stand Region of Murcia Costa Cálida.

2:35 p.m.

Interview of 8MadridTV program "The Showcase to the Mayor of Lorca and the Councilor for Tourism, Stand Region of Murcia Costa Cálida.

5:00 p.m.

Meeting with the Product Club "Friends of Castles and Palaces of Spain".

Stand of Turespaña pavilion 9.

17:30 Meeting with the General Director of the airline "EL AL ISRAEL AIRLINES LTD", Walter Wasercier, also Vice President of the Chamber of Commerce and Industry of Spain in Israel.

Stand Region of Murcia Costa Cálida

Thursday, January 24

Day of the Region of Murcia in FITUR, after the reception of the President of the Community, Fernando López Miras, the City Council will accompany the political, business and social representatives of the city.

10: 00-13: 45 h.

Technical meetings of the Department of Tourism and Lorcatur with several Tour Operators Stand of the Region of Murcia Costa Cálida.

1:50 p.m.

Presentation of "The Route of the Nazari Border" in the Diputación de Almería, by the First Deputy Mayor and Councilor for Finance, Culture and Tourism, Mr. Dietmar Roth and the Councilor for Tourism of Lorca, Francisco Félix Montiel Sánchez.

4:30 p.m.

Meeting with the EDEN product club (Cultural Tourism), a project that encourages sustainable tourism development models in the European Union, of which Lorca has been a part since 2011. Murcia Region Costa Calida Stand.

6:00 p.m.

Technical meetings of the Department of Tourism and Lorcatur with several Tour Operators Stand of the Region of Murcia Costa Cálida.

9:00 p.m.

Quality Q Diplomas, an event that will be held in the Crystal Gallery of the Palacio de Cibeles.

Lorca attends as the owner of the Quality Q of the Tourism Office, as well as SICTED destination.

This year the Tourist Office of Lorca is in the third renewal audit, which includes a diploma.

Friday, January 25

10: 00-14: 00 h.

Technical meetings of the Department of Tourism and Lorcatur with several Tour Operators Stand of the Region of Murcia Costa Cálida.

2:15 p.m.

Attendance the collection by the municipality of Murcia of the Prize to the best Destination SICTED 2018. Stand Turespaña 9C02, Pavilion 9.

5:30 p.m.

Tasting of cheese from the Lorca Cheese Factory "El Roano" and crespillos de Lorca, "In Lorca, Gastronomy comes out Bordada".

6:00 p.m.

Technical meetings of the Department of Tourism and Lorcatur with several Tour Operators Stand of the Region of Murcia Costa Cálida.

Source: Ayuntamiento de Lorca

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