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The El Barrio Europa Commercial Area will carry out a promotional campaign on the night of June 22 to celebrate the night of San Juan (16/06/2017)

The Councilor of Commerce of the City of Lorca, Maria del Carmen Ruiz, the president of the Union of Merchants Lorca, Antonio Martinez, and the president of the Commercial Area El Barrio Europa, Ginés Canovas, presented this morning a new activity that is going To be developed in establishments in this area of ​​the city facing the night of San Juan.

María del Carmen Ruíz explained that "El Barrio - Europe Commercial Area emerged a year ago with the idea of ​​cohesion the El Barrio Commercial Area and Avenida de Europa and thus be able to carry out joint actions to boost and promote the nearby commerce, Proximity and quality.As part of this objective the merchants of this area have planned an action to be held on the night of June 22 to commemorate the feast of San Juan or also called "night of witch."

The Councilor for Trade added that "for this, the collaborators in this campaign has created several posters and flayes in which appear the names of participating trades and information of what is going to be realized. Specifically, it is going to give To the clients that make their purchases in these establishments adhered to the campaign with an invitation to a "magic potion" (mojito, mini gintonic, juice, ...) that can taste in the premises that are designated the night of Thursday of the 22 of June ".

Ruíz stated that "the objectives pursued by the El Barrio Europe Commercial Area with the realization of this promotional action is to create an incentive to stimulate sales, customer loyalty, the rotation of Lorca by establishments attached to the activity, To contribute to more movement in the bars of the area and create an atmosphere in the street since there will be more traffic of people watching the windows and make the customers perceive that this commercial area makes playful activities to dynamize Barrio San Cristobal and Avenida of Europe".

La Edil de Comercio, lastly, stressed that "the Commercial Area El Barrio Europe has about 108 shops of all kinds. From the City of Lorca we encourage Lorca to participate in this activity and make purchases in small In addition, we will continue to collaborate with the Union of Merchants and with the different commercial areas of our city to continue creating new commercial initiatives that promote the consumption and the commercial impulse in Lorca at any time of the year.

Source: Ayuntamiento de Lorca

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