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Lorca redoubled the promotion of embroidery and its biblical-passional Holy Week parades (12/01/2018)

The processions will also be promoted at several stops and Metro Madrid stations, as well as in audiovisuals, advertising material and actions on social networks.

The Councilor for Tourism in the City of Lorca, Francisco Montiel, has reported that the Municipal Council will redouble efforts to enhance the main tourist attraction and social dynamization of the municipality, such as their parades biblical-passionate Easter, within the Main Fair of Tourism of Spain, Fitur.

The Vice Mayor has said that our Holy Week is the main focus of interest of those who visit us.

We are talking about the most spectacular celebration of how many can be enjoyed in the Spanish East, endowed with an idiosyncrasy that takes on a unique and unusual character internationally.

We also have a special resource of special interest such as our embroidery, a tradition that is configured as traditional Lorca, forming a legacy that aspires to be declared a World Heritage Site by Unesco.

Lorca, and those who visit us, we are aware of the particular beauty of our embroidery.

In fact, the configuration of the different museums of our Holy Week Passes as a tourist resource are attracting tourists outside of the passionate period itself, contributing to the deseasonalization of tourism in Lorca, one of the main objectives that this municipality has set out to consolidate work face local economic diversification.

The Councilor for Tourism explained that the offer from Lorca will give special to our Holy Week in order to stimulate the purchase of chairs to witness the processions.

As promotional material of the event will be the official tourist poster of this year, entitled "Jinetear", work of the photographer Lorca David Giner, in addition to a battery of audiovisual resources that reflect the appeal of our Holy Week.

Francisco Montiel has indicated that Lorca will take advantage of the development of this Fair to spread our Holy Week in several key points of Madrid.

It is about not letting go the opportunity that the entire tourist sector is in the Spanish capital and that we are only two months away from the biggest event we offer throughout the year.

For this reason, we have opted to promote our Holy Week in Metro Madrid, with an important communication campaign that extends over time from Tuesday, January 9 to Thursday, March 15.

Two months in total in which large vinyl fences with striking images and striking slogans can be seen in the subway stops of Tribunal, Santiago Bernabéu and Gran Vía, as well as in the lobby of the Sol Metro station, a veritable node of communication through which thousands of tourists and locals travel daily.

This action is implemented with a promoted campaign that will broadcast thousands of visitors and citizens promotional images of Holy Week.

As a meeting place for professionals, final public and offer of all national and international destinations, FITUR becomes an immense showcase in which Lorca will once again have a large totem with four sides vinyls that will show the best of the offer The city's cultural center is located on the outer central promenade next to the restaurant area, which is frequented at one time or another by the nearly 250,000 visitors that FITUR organizers expect to receive this year.

The Tourism Councilor has detailed that the participation of Lorca in Fitur will also disseminate the guided tour "Lorca, Jewish, Christian and Caliphate", disclosing the important heritage that the city has in relation to the Jewish, Muslim and Christian cultures, represented by the Caliphal Palace located under the Sanctuary of Santa Maria la Real de las Huertas and its Franciscan convent, the existing synagogue in the castle of Lorca, and the Collegiate Church of San Patricio, the only temple in Spain dedicated to the patron saint of Ireland.

All of them magnificent examples of architecture and culture that serve to illustrate the history of this millenary city that guarded and defended the valley of the river Guadalentín and in which the three cultures cohabited.

Montiel Sánchez has anticipated that Lorca, which participates in the stand of the Region of Murcia (Pavilion 7 stand 7B13) will also show its gastronomic offer with a series of actions encompassed within the framework of "In Lorca, Gastronomy comes out Bordada" .

For this it will have the participation of the Lorca companies "Quesería El Roano" and "Clapzas Colapso".

The first one will offer its flagships, a Super Champion of champions in its category- and World Silver, respectively in the World Cheese Awards 2017 in London (United Kingdom).

Also nominated with a World Silver and a World Bronze awarded in November 2016. The one made with raw milk, in addition, was invited to the exhibition of the best European cheeses in this category in 2016. The cheeses that can be tasted are: El Cured Cheese Roano of raw milk 8 months, El Roano 9-month cured cheese (recently elected at the 2017 International CapraEspaña Championship, the best cheese valued for its flavor and aroma) and the semi-cured cheese with paprika, chosen among the 13 best cheeses of the Salon International del Gourmet de Madrid 2017. Clapzas Colapso, a Lorca brewery that brews beers in a traditional way, following the traditional process in its manufacture.

Their beers are made from a selection of the best malts and hops on the market in order to give them their own personality breaking with the routine of industrial beers.

The varieties that will be tasted are Lurqa Beer "Red Ale" and Xiquena Beer "Indian Pale Ale".

The thirty-eighth edition of the International Tourism Fair (Fitur) to be held from January 17 to 21 in Ifema, Madrid will host about 10.00 entities from 165 countries.

The president of the Organizing Committee of the fair has highlighted for this edition the increase of 13% in international participation, which represents 54% of the total, and 3% in the Spanish, which is 46%.

FITUR is the global meeting point for tourism professionals and the leading fair for receptive and issuing markets in Latin America.

The last edition, FITUR 2017, broke the record of participation with 9,893 exhibiting companies from 165 countries / regions, 135,838 professional participants and 109,134 visitors from the general public, a growth of 18.8% of international professional visitors compared to the previous edition.

The volume of business appointments managed at FITUR reached the number of 6,800 and the presence of 7,542 journalists also shows the expectation generated by FITUR in the international circuit of fairs in the sector.

The municipality will participate, in addition, in multiple actions of the sector as it is the case, among others, of the following:

IV Forum of Tourist Innovation HOTUSA EXPLORA.

An open forum of reference in the tourism sector, an international event that brings together professionals from the field of tourism, innovation and technology.

A space for dialogue and the exchange of knowledge, ideas and experiences.

9th Exceltur Tourism Leadership Forum.

"How to grow sustainably and speed up digital transformation".

Days of Tourist Innovation of Fitur 2018 of the Spanish Association of Scientific Experts in Tourism AECTI, "Digital transformation: Robotics, digital marketing and tourist intelligence".

Participation in the workshop: "Blockchain applied to tourism" within the 2nd edition of Fitur Know-how & Export ".

Delivery recognition of the 8th Edition of the EDEN Awards (Cultural Tourism) Turespaña Stand, a project that promotes sustainable tourism development models in the European Union, of which Lorca has been part since 2011. It should be remembered that Lorca is its permanent headquarters and our Mayor the President during the period 2017-19.

Forum Turespaña Debates: "The Cosmopolitan Tourist, Key in the Strategic Marketing Plan (PEM) 2018-20".


Inspiration: The experience in the tourist destination.

Participation in the workshop "Inspirational Talk: creation and product design".

Forum Turespaña Debates: "Innovation in digital marketing of tourist destinations".

Workshop: "How to apply the Chatbot in my tourist business?"

within the 2nd edition of Fitur Know-how & Export.

FITURTECH And future.

Inspiration: Starting a new cycle.

Participation in the workshop "The irruption of the Blockchain in tourism".

Quality Q Diplomas, an act that will be held at the Real Casa de Correos (building of the Puerta del Sol), headquarters of the Presidency of the Community of Madrid.

Lorca attends as the owner of the Quality Q of the Tourism Office, as well as SICTED destination.

A battery of work sessions will be maintained with representatives of the Spanish Network of Jewish Quarters, tour operators (CN TRAVEL, Tourmundial, International Master Travel, Expedia, Go with children, 4 legged trips, Nautalia Travel, Vacation Club, Barceló Travel and Atrápalo , among others).

The conference for the public in general, January 20 and 21, the stand is completely transformed to perform activities that call the attention of the final public.

Lorca will conquer the visitors through the interpretation of a themed monologue with the main tourist resources of the city, the Castle of Lorca, the Plaza of Spain, the Palace of Guevara and the Holy Week of Lorca, etc.

In total there will be four performances of about 30 minutes played by a character according to the theme of the one that will treat the monologue that will lead to the screening of some videos about the Lorca Monumental, the Fortress of the Sun and Easter of Lorca.

The place for the action will be the scenario in which images will be projected on the screen that will be part of the monologue itself.

Source: Ayuntamiento de Lorca

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