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The City Council and Hostelor launch the public awareness campaign "Lorca cleans you in love" to promote the care of our streets (13/02/2018)

The initiative will be developed from February 14 to 28 in numerous catering establishments in the city and aims to sensitize with hearts, signals and messages to entrepreneurs, Lorca and tourists to have a cleaner Lorca

The Councilman of Commerce of the City council of Lorca, Maria del Carmen Ruiz, and the president of Hostelor, Francisco Jesus Abellaneda, have presented this morning a new initiative of citizen awareness that takes by name "Lorca cleanses you enamora".

The campaign is organized by Hostelor in collaboration with the Department of Commerce and Limusa.

María del Carmen Ruiz explained that "this is a campaign that will be developed from February 14 to 28 in many hotel establishments in the city and that aims to raise awareness among businessmen, Lorca and tourists to have a cleaner Lorca. The same will take place in restaurants, terraces and streets and aims to give a more neat tourist image and that citizens acquire more responsibility to have a clean city.

The theme of "Lorca cleanses you in love" will be, as it can not be otherwise, love, as it is linked to Valentine's Day.

This date is very propitious to divulge in an ingenious way, using hearts and signals, messages alluding to love and cleanliness as: "For you and for me do not dirty me", "Do not tell me" I love you "if you are going to leave all done a disgust "or" Show me ... "take care of me", among others.In addition, during this activity will also be distributed information of the garbage collection campaign, launched by the City, so that, on the one hand, citizens know the timetables in which the waste can be removed, and on the other so that the innkeepers, who are a fundamental part, become aware when leaving trash, cardboard, glass, ... on public roads outside the established time.

The initiative is aimed at Hostelor associates, but also establishments that are not associated can join it, since they will be given facilities to put in their establishments the signs and hearts of which this campaign is composed.

It should be noted that this is the first initiative of the many that will be launched during this year, since other themed campaigns will be created in an ironic way but aiming to raise awareness among the population about noise pollution and alcohol, about everything, in times like Easter, Fair or Christmas.

In this sense, Hostelor is also going to carry out citizen awareness activities with neighborhood communities on rest and respect, as well as to revalue the center of the city.

The Councilor of Commerce has stressed that "from the City of Lorca we believe and support this type of campaign in which they involve the whole society to improve the image of our city. The Lorca Consistory makes many efforts to improve the cleanliness of our municipality , but all citizens add and we are fundamental pieces to keep Lorca clean Finally, I want to thank Hostelor for the effort that will be made during the month of February, month of love, so that we all love Lorca and we want it cleaner and more beautiful than ever. "

Source: Ayuntamiento de Lorca

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