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Merchants and innkeepers of Juan Carlos I and adjacent take to the streets this Friday (14/05/2018)

Union of Merchants, Ceclor, Chamber of Commerce, Hostelor and City Council launch a promotional campaign in the media to spread the advantages of the Lorca establishments in the Guadalentín, the Vélez, Almanzora and Levante Almeriense.

The groups of Merchants and catering and the Department of Commerce have agreed on a common strategy to stimulate activity and consumption throughout Lorca, taking advantage of the completion of the works that have been developed in the city center, and with a budget of 5 million euros have benefited Juan Carlos I, Plaza de Carruajes, Alameda de Menchirón, Espinosa Pomares, Ramón y Cajas Crossing, Floridablanca, Poet Carlos Mellado, Serrallo and Santa Paula Oval.

It is a joint initiative that has been working for several months with the collective challenge of taking advantage of the culmination of these works that have allowed an outstanding improvement of both the aesthetic aspect and infrastructure of equipment and supply to residents.

After the investment, the goal is to take advantage of how our streets have been, which now have the look expected of a modern urban center, with comfortable roads and wide sidewalks in which the protagonist is the pedestrian.

We are talking about accentuating the commercial profile of the streets of the center, a task that has offered an excellent result from the urbanistic point of view.

Now is the time to not miss the opportunity to work together to try to increase the leadership of Lorca as a subregional capital and county seat.

These initiatives have been presented in a press conference by the Councilor for Trade, María del Carmen Ruiz, together with the presidents of the Chamber of Commerce, Juan Francisco Gómez, Ceclor, Antonio García, Hostelor, Jesús Abellaneda, and Unión de Comerciantes, Antonio Martínez

The City Council thanked the efforts made by each and every one of the professionals in the commercial and hotel establishments both in the city center and in the different commercial areas in which renovation works are carried out.

They have developed a responsibility exercise worthy of mention.

We are all aware that the streets of Lorca needed an ambitious modernization task.

We have built a new commercial and hospitality scenario, more attractive, better lit and accessible, with streets that truly invite you to walk enjoying the attractions of our establishments.

These new resources, which have now reached the main streets of the city center, can also be enjoyed in different neighborhoods of the city, so from the City Council we will continue to support, as we have done so far and from the first day, all those activities and projects that are sent to us by the professional groups of the hospitality and commerce.

In fact, the promotion campaign that begins this week in multiple communication media of the Guadalentín valley, the Velez, Almanzora and Levante almeriense, seeks to spread the advantages and comforts of the different commercial areas of this Nueva Lorca among the municipalities of which we are head.

The slogan agreed by merchants and hoteliers that will serve as an advertising slogan for this initiative, will be "Estrena Lorca", which in the case of the opening of the works in the streets of the center, incorporates "Estrena Avenida, premieres Lorca" , a clear and concrete way to inform of the culmination of the works and the provision of the renovated and comfortable streets that our New Lorca offers.

It should be anticipated that for the end of Juan Carlos I and adjacent works a leisure, leisure and promotion day will be planned in which the businesses and hoteliers will turn over, taking advantage of the cut of the main artery of the city between 18 : 00 and 23:00 to develop a wide range of activities in the middle of the street.

This is the promotional action that will bring together the highest number of establishments in the center that has been undertaken in the history of the municipality.

In fact both Lorca and those who visit us will be able to enjoy the activities that will make a total of 53 establishments, ranging from the raffle of gift vouchers for different amounts, discounts up to 50%, extraordinary decoration, children's workshops, demonstrations and gastronomic tastings, as well as live music, among other initiatives,

Juan Carlos I, who hosts every year the biblical-passional parades of our Holy Week, could not forget for his coming out the presence of biblical characters of the White and Blue Steps, who will look as we can see in our processions .

They will carry out activities from 18:00, when it will open a children's area that will be installed in Alameda de la Constitución so that the smallest of the house, also enjoy this holiday, staying open until 22 : 30

The commercial and hospitality activities will cover the entire avenue Juan Carlos I. The columns of the Alameda, one of the most popular enclaves of this street, will feature a historic Photocall of the street, where you can photograph yourself and get an instant observing the evolution of Juan Carlos I through time.

The tourist trains of "Lorca Taller del Tiempo" will travel the avenue from the Plaza del Ovalo to the rise of the bridge, stopping at selected places so that all those who wish may walk the avenue in a comfortable and free way.

There will also be a spring parade with the participation of walking trees, which will animate the entire avenue, from the Plaza del Ovalo to the rise of the bridge between 7 and 9 in the afternoon.

In this same time slot, and throughout the tour, three different animations will perform performances interpreting everyday shopping scenes, walks ... recreating the social movement of this avenue.

In addition to these elements are 8 human street statues with various themes related to Lorca and its culture, as well as the extraordinary entertainment show "Equus".

The music will also be an essential part of this day, with the presence of 8 musicians scattered throughout the avenue Juan Carlos I, who will delight with their live music performing with saxophone, harp, xylophone, cello, piano ...

The catering establishments in the area can take tables and chairs taking advantage of the street cut, an event for which they plan to offer canes and tapas at very reduced prices, in addition to raffling dinners and gifts, as well as offering gastronomic tastings.

The list of establishments that up to now have confirmed the realization of activities and particular initiatives to the Merchants Union on the occasion of this day is the following:

40 degrees

Aiwant

Andrea Milano

Calzados Golfitos

Color Q

Gredecor curtains

Druni

General optics

Ikka

Inside

Ives Rocher

Joaquina Casas

Juguetton

Promise Lingerie

Luna Shoe store

Mango

Marvimundo

Miñarro

Moya

No. 1 Slippers

Optics Lo Veo

Opticalia

Calzedonia

La Lorquina pastry

Prieto

Sfera

The French

Teddi

Skin Line

Top Queen

TZ

Optical Vision

Sports Zurano

Veranna

Mandarina Kids

Bombom Noisette

Texture

Your dressing room

Man and Aimé

to usually do

Boutique Smoker

Mariquilla

Corsetería Carmen

Herbodietética

Montepicazza

My shoe house

Artesalas

Le petit nanos

D'ast

Carmela

Topaz

Expresso Coffee Shop

Rivers and Nova coffee shops

La Lorquina pastry

Source: Ayuntamiento de Lorca

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