Portal de Lorca

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The Department of Tourism gets the inclusion of the Fortress of the Sun in the National Castles and Palaces Network to enhance its promotion to tour operators and visitors (19/09/2018)

The Councilor for Tourism and Deputy Mayor of Lorca, Francisco Montiel, reported that the Municipal Council has achieved the inclusion of the castle of the city within the National Network of Castles and Palaces.

It is a result of the work developed by the tourism area over the last few months, undertaken as soon as there was official proof of the constitution of this entity.

We are talking about a new Tourist Product Club that groups together an exclusive series of Spanish monuments under the brand "Grandes Castillos y Palacios de España", and whose management is the responsibility of the Association of Castles and Tourist Palaces of Spain.

The mayor of Tourism has explained that the main objectives of this group are to promote the tourism sector of castles and palaces in Spain, with the support of the State Secretariat for Tourism and Turespaña.

It is also responsible for designing marketing strategies to turn the National Network into a reference for the Spain Brand.

Given the obvious importance in terms of the visibility that Lorca would have as a destination, and specifically its Castle, as part of this national product network, the Board of Directors of Lorcatur decided to propose to the city council to request adhesion to it, and last May, the application was definitively processed, from which we obtained the definitive approval last week.

The castles and palaces that are now in the network, among others are the palaces of La Granja, Riofrío, Aranjuez, as well as the castles of Belmonte, Canena, Almodóvar, Santiago, Monclova ...

Francisco Montiel has indicated that the objective is that the Spanish castles and palaces are grouped together and offer a comprehensive tourist product that completes the cultural offer and itineraries of Spain.

The entrance in this network allows the diffusion of the castle through a technological platform as the main tool to give visibility to the network of castles and palaces and as a means of distribution to tour operators and the final user.

On this platform each castle will have its own "mini site" or "mini web" that will describe its tourist offer as well as other complementary services in its area such as recommended routes, restaurants, rural houses, hotels, other tourist experiences and other services of hospitality, events or restoration in order to improve the tourist experience of our visitors.

The councilman of Tourism has indicated that since 1998, which began the journey to rehabilitate and recover the Castle of Lorca for citizens and tourists, many interventions have been to improve and enhance the monument, as well as for musealizarlo and endow it with exhibition content to convey the history and culture of the same and the city.

Since 2003, which was opened to the public, many visitors and Lorca have enjoyed the castle.

That is why we understand that the Castle of Lorca, because of the tourist and cultural trajectory maintained during these last years, fits perfectly into the philosophy of this initiative and we believe it would be interesting for our municipality to adhere to it from the moment of its creation.

Source: Ayuntamiento de Lorca

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