Portal de Lorca
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| With messages of "calls to action" at pedestrian crossings | This initiative of the departments of Economy and Tourism is part of the set of actions to promote trade and hospitality in Lorca by launching "calls to action" messages to go and consume in local establishments under the strategy of reviving the local economy through the tourist revitalization of the municipality and vice versaThe Mayor of Lorca, Diego José Mateos, and the Deputy Mayor and Councilor for Economy and Tourism, Francisco Morales, have starred in the first works to paint messages at different pedestrian crossings in the municipality to encourage shopping and enjoy the hospitality of our municipality.Some pedestrian crossings in Lorca have begun to show messages of support for local trade and hospitality thanks to a campaign by the Lorca City Council.
Thus, on the main streets and commercial avenues of our town, messages may be read in order to underline the importance of acquiring products and consuming in small and medium-sized companies based in the municipality.The Mayor of Lorca stressed that "this very visual initiative is intended on the one hand for Lorca and Lorca, who walk daily to work in these central streets, but also to those who visit us from other neighboring towns, yes, complying with all the security measures set by the health authorities.
One more initiative, launched by the departments of Economy, Commerce and Tourism that can be seen in different parts of the municipality.
"The vice mayor, Francisco Morales, has stated that "it is about giving all possible visibility to the businesses of our city, which need our support to overcome the current difficult situation of health crisis and continue to be a regional benchmark in the economic field.
With This initiative we appeal to Lorca and Lorca women and those who visit us to buy in Lorca, enjoy our cuisine and also share it on social networks.
"Morales recalled that "the initiative joins other measures being developed by the Department of Economy and Tourism with the aim of reactivating the commercial and hospitality life of Lorca, such as the creation of the Economic Information Portal, the presentation of the video" What a joy to see you again "or a multitude of collaborations with trade and hotel associations to carry out street activities and economic reactivation and tourist revitalization".Among the awareness messages, the following phrases in the form of labels for economic empowerment stand out: #EnjoyEnLorca, #ComeEnLorca Savor it! o #CompraEnLorca ˇRenuévate !, acting as a call to action and accompanied by the tourism promotion labels # LorcayTú and #ComparteLorca, which extolls the relationship of Lorca with his city and represent a call to share it with the rest of the world to that they know our wealth and visit us.In total, this initiative will reach twenty-three pedestrian crossings in the city's busiest shopping areas and avenues.
Francisco Morales wanted to show his gratitude to the Department of Citizen Security, headed by José Luis Ruiz Guillén, for the collaboration in the painting of pedestrian crossings through the Local Police.Specifically, three pedestrian crossings of Avenida Juan Carlos I, Avenida Europa and Príncipe Alfonso will be decorated; two in Alameda de Cervantes, Avenida Adolfo Suárez, Nogalte and Jerónimo Santa Fe; and one in calle Mayor, Armed Forces, Santa Clara, Virgen de las Huertas, Camino Viejo del Puerto, Lope Gisbert and Pérez Casas.
Source: Ayuntamiento de Lorca
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