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| A digital electronic commerce platform that allows local businesses to sell through the internet | Francisco Javier Martínez: "our goal is to give citizens the opportunity to" go out of shops without leaving their home "We propose that technological resources are put at the service of lifelong shops, neighborhood stores and family businessesThe Councilor for Commerce in the city of Lorca for the Popular Party, Francisco Javier Martínez, has proposed the creation and launch of a website so that all Lorca merchants have the opportunity to offer their products.

The objective of this initiative is to take advantage of the potential that electronic commerce offers and put them at the service of our merchants.

We have to banish the belief that new technologies are enemies of the family or small business, since it is just the opposite, since through platforms such as the one we propose to be enabled by the city council, you have the opportunity to open your market, that more people can know what products or services you offer, and, therefore, increase your potential buyers.Thus, people from Lorca could visit their shops and neighborhood establishments, the usual ones, buy their products, pay for them and receive them at their own home.

This is a formula that would greatly help the local productive fabric, especially now that we have an uncertain autumn and winter ahead of us due to the pandemic.

It is evident that, at this time of year, and in the circumstances that we all know, many Lorca people choose to stay in their homes, and we, from the PP, what we propose is that they can go to their stores of a lifetime without leaving from their homes.It is a service that is already being implemented in different municipalities of our country, and that precisely due to the idiosyncrasy of our municipality, would be a particularly productive tool for our merchants.

We are talking about a group that is being deeply affected by the socioeconomic and labor crisis derived from the Covid-19 pandemic, and that is now whenAs all the people of Lorca know, our city council currently has more money than ever, thanks to the efficiency in spending and the economic austerity developed by the PP throughout our years of government.

Therefore, now that the municipal coffers are properly sanitized and a very difficult situation is presented for the commercial sector, it is when the city council is obliged to give them all the support they need.This resource would not entail an additional expense for the city council, since the council has more than enough human resources and means to launch a digital initiative of these characteristics.

We are not talking about spending 800,000 euros to buy cars, as the current mayor has done, but about an initiative that adjusts to current consumption habits and connects sellers and consumers.There are many people who prefer to stay in their homes, and who have increased the recommendations for social distancing against the coronavirus.

However, they would like to be able to continue shopping in their neighborhood stores, in their shops of a lifetime.

Faced with this situation, we Lorca have more than enough technological means to remove barriers, erase any impediment and establish a digital MercaLorca, a platform in which all merchants in our municipality have the opportunity to offer their products.

To do this, they would be given access to a common server through a username and password, and in it they would find an easy and accessible template to display their products and the price of each one.In parallel to this service, we propose that the city council arbitrate the mechanism it deems most appropriate to ensure that this service incorporates the possibility of home delivery, through the conclusion of an agreement, framework or collaborative agreement with an appropriate courier service and coordinated with the merchants themselves.

Thus, any citizen would have the opportunity to enter MercaLorca, choose the products they want or need to buy and receive them at their own home.MerkaLorca is called to become a benchmark in Lorca's trade, and we also want it to offer the opportunity to establish an online payment method, as is already the case in general, thanks to the guarantee provided by the available resources.

We are talking about any type of product, from those that usually make up our shopping cart, to clothing, stationery, computer consumables ...

in short, everything that may be neededFrancisco Javier Martínez has advanced that in a second phase, we propose that this digital resource be available as an App for mobile phones, a tool that would multiply the development of these businesses.

Source: PP Lorca