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| With the motto "If we take care of ourselves, we all win", the participating businesses will give security in exchange for their purchases, to through 5,000 kits consisting of a biodegradable mask holder, a mask and hydroalcoholic gel | October 30, 2020.

The Vice Mayor of Lorca and Councilor for Commerce, Francisco Morales, presented this morning together with the president of the Chamber of Commerce and Industry of Lorca, Juan Francisco Gómez, a new campaign to raise awareness and security in organized purchases by the aforementioned business organization and that carries the motto "If we take care of ourselves, we all win".

With it, the participating businesses will give security in exchange for their purchases, through a kit consisting of a biodegradable envelope, mask and hydroalcoholic gel. Francisco Morales stated that "social distancing is impacting our perception when going out to buy with the new restrictions.

The behavior of customers is changing with new shopping habits and with digitization, so we must adapt businesses and strategies generating greater security, comfort and speed ". For all these reasons, the proposal of the Chamber of Commerce of Lorca, together with the support and financing of the General Directorate of Commerce and Business Innovation of the Autonomous Community, and the Department of Economy, Industry, Commerce, Crafts and Public Companies of the City Council of Lorca, will be to fight to generate consumer security, to eliminate certain fear and discomfort that may exist when shopping, and to promote local consumption, through awareness campaigns that educate and adapt the consumer to the new circumstances in purchases, transmitting an image of security. Thanks to the campaign "If we take care of ourselves, we all win", during the next weeks, the clients of the local businesses will receive for their purchases a safe kit, consisting of a surgical mask, a hydro-alcoholic gel with aloe vera, and an envelope Biodegradable to store masks. From the Department of Commerce and the Chamber of Commerce of Lorca, emphasis has been placed on conveying the message that "neighborhood businesses give life to the city, we need them and they need us.

We must take care of them by buying and consuming in Lorca and they They will compensate.

'If we take care of ourselves, we all win.'

Source: Ayuntamiento de Lorca