Portal de Lorca
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| To reactivate the local economy by supporting the merchants and hoteliers of the municipality | This campaign, presented by the mayor and the vice mayor and councilor for the Economy, focuses its message on Lorca's residents as a key element to reactivate the local economy by encouraging them with the tags #BuyEnLorca ¡Renuévate! and #ComeEnLorca Taste it! to enjoy buying and consuming in the municipality, always respecting the hygienic-sanitary safety measures The Mayor of Lorca, Diego José Mateos, and the Deputy Mayor and Councilor for the Economy, Francisco Morales, have presented, together with the economic agents of our municipality, the new campaign "You are the key piece.
Enjoy in Lorca!" with the aim of reactivating the local economy by supporting our commercial and hospitality fabric with the tags #BuyEnLorca ¡Renuévate! and #ComeEnLorca ¡Saboréala !, always respecting the hygienic-sanitary safety measures. The mayor of Lorca has stated that "if during the last months we have been informing and raising awareness in Lorca about hygienic-sanitary safety measures with the aim of reducing the incidence of Covid-19, now we also want to emphasize the need that we Lorca enjoy ourselves in Lorca, shopping and eating here, in our municipality ". Diego José Mateos has highlighted "the enormous effort made by merchants and hoteliers in Lorca to adapt their businesses to the new context, turning them into spaces where we can safely consume and make our purchases.
Now it is our turn, Lorca, complying with all the measures , with prudence and responsibility, help them by giving them the support they need and thus reactivating the local economy.
" In this sense, the deputy mayor of Lorca has explained the characteristics of this new initiative created by the Department of Economy and that adds to the previous ones carried out within the Plan for Dynamization, Reactivation and Promotion of Local Commerce, Hospitality and Leisure, and those carried out by commercial and hotel associations in collaboration with the Lorca City Council.
"It is a campaign adapted to the current context marked by uncertainty since it is valid both for when there is perimeter confinement and when municipal limits are opened.
In both cases, we Lorca have to become aware of the need to make our purchases in Lorca to support our neighbors who run a business or have a restaurant ". Francisco Morales has highlighted that "the fundamental message of the campaign is to encourage people to enjoy themselves in Lorca by complying with all hygienic-sanitary safety measures, and that we, the people of Lorca, are the key piece that makes everything work with our purchases and drinks ". The mayor of Economy has stated that "it is not a campaign to support local commerce and hospitality anymore, as it also adapts to the situation we find ourselves in.
In the current context, it is more important than ever that we Lorca know that the economy of our neighbors and of Lorca depends in part on whether we carry out our activities in the municipality, whether they be shopping, lunch, dinner or sports and leisure activities.
In Lorca we have everything to enjoy with family and friends ". As for the communication campaign, which is very visual, it will be distributed on posters to all shops and catering establishments in the municipality, but also disseminated on social networks and through all communication media (television, radio and digital and written press).
Also, we can find it in physical supports such as bus stops, buses and billboards scattered around the municipality and the Parque Almenara Shopping Center. All the posters incorporate a QR code that redirects to the recently created Lorca City Council Economy Portal where you can find useful information related to the subject such as a Lorca business search engine, a manager for prior appointment and reservations, information on public aid, material prevention for businesses, among others. Regarding its design, Morales has detailed that "in the blocks of 'Lorca's tetris' sectors such as hospitality, food, telephony, jewelry, textiles, shoemaking, optics and jewelry are represented, but also other aspects that are not necessarily economic that promote greater Enjoy in Lorca such as sports, walking around the city, public transport, parking or bike lanes.
In addition, a block is shown with the three main hygiene-sanitary safety measures: mask, hydroalcoholic gel and social distancing.
Also, The most important monument in Lorca is represented, our castle, which contributes the local and identity component to the campaign ". Finally, Francisco Morales has stated that "the economic campaign 'You are the key piece Enjoy in Lorca' develops the message of the tourist campaign 'Lorca and you Share it!', Highlighting the leading role of Lorca in the economic reactivation and tourism in Lorca and seeking to fill the municipality with life by sharing these moments of enjoyment among Lorca and, when the municipality reopens its borders, tourists.
In short, it is a call to action to reactivate and economically boost Lorca through the increase of the purchases and the consumption of the Lorca at the same time that they enjoy in their municipality ".
Source: Ayuntamiento de Lorca
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