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This company dedicated to the production of pet food will donate 1 kilo of feed for every 1,000 clicks of acceptance of its 'cookie' notice The Lorca company Alinatur Pet Food, dedicated to the production and commercialization of animal feed, has launched through its own range of Bravery pet foods the first 'cookie policy' aimed at saving the lives of dogs and cats belonging to associations and Protectors of Animals of Spain. Specifically, this company will donate 1 kilo of animal feed for every 1,000 'clicks' of acceptance of its 'cookie' notice on its corporate website.
In this way, each click will automatically be transformed into a feed 'cookie' for all companion animals that are in an extremely serious situation as a result of the Covid-19 pandemic. The general director of Alinatur Pet Food, Roberto Ortín, explained that "animal abandonment has multiplied after confinement in Spain, to which is added the unfounded fear of the transmission of the coronavirus through our companion animals, which does not it is justified according to scientific advances.
" For this reason, "we are taking another step in our Social Responsibility policy to give an opportunity to thousands of dogs and cats from anywhere in Spain that urgently need animal feed". Against animal abandonment According to data from the Royal Canine Society of Spain (RSCE), the abandonment of pets increased during the final period of confinement due to the Covid-19 pandemic by up to 25% compared to the same dates last year. "These worrying figures have led us to launch this campaign at the national level, through the first legal notice that really serves something," argued Ortín.
"Always, hand in hand with the hallmarks of our brand, which are quality, authenticity, commitment to 100% natural products and solidarity, especially to raise awareness about the abandonment of companion animals," he remarked. In parallel, Bravery gives the possibility to other companies or web pages to download its plugin to install it on their web portal.
In this way, the campaign will be able to get many more clicks and, in this way, donate more kilos of pet food with a view to the next Christmas campaign. More than 7,000 clicks Currently, Bravery accumulates about 7,000 clicks on its corporate website, so that it already accumulates 7 kilos of feed, which will first go to the local protector 'Lorca Animal Rescue'. Bravery Pet Food is a company that markets a complete range of dry food for dogs and cats.
They make 100% natural feed, where meat is always their first ingredient - chicken, Iberian pork, lamb or salmon.
Thus, they offer a high protein intake to their feed and are free of cereals and gluten. Super premium brand Bravery was born from a general consultation with distributors and end consumers, and collects all the proposals to develop the best food for dogs and cats.
In this way, it produces products that are a European benchmark in the 'super premium' pet food segment. With headquarters in Lorca, Alinatur has a maximum annual production capacity of 120,000 tons and distributes its products in more than 65 countries.
They make all kinds of feed, which they sell through their own Amity and Bravery ranges.
Source: Agencias
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