Portal de Lorca
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| The Department of Economy launches the campaign "You are the key piece Enjoy in Lorca!" in support of local commerce and hospitality | The campaign emphasizes the role of Lorca as a key piece to reactivate the local economy by encouraging, with the tags #BuyEnLorca ¡Renuévate! and #ComeEnLorca ¡Saboréala !, to enjoy buying and consuming in the municipality, always respecting the hygienic-sanitary safety measures The Deputy Mayor and Councilor for the Economy, Francisco Morales, together with the economic agents of our municipality, announced this morning, in Plaza Calderón, the launch of the campaign "You are the key piece.
Enjoy in Lorca!" with the aim of reactivating the local economy by supporting our commercial and hospitality fabric with the #CompraEnLorca ¡Renuévate! and #ComeEnLorca ¡Saboréala !, always respecting the hygienic-sanitary safety measures. Francisco Morales has encouraged all Lorca to "make their purchases in Lorca because it is like that, supporting local commerce, how we can help improve the economic activity of the municipality, and also to consume on our terraces, since they meet all the appropriate security measures, because our business is safe and our hospitality is safe. The Councilor for the Economy has indicated that "it is always a very appealing plan and we wanted this campaign to begin this bridge, which is also Christmas Eve, and taking advantage of the perimeter closure.
Always within the security measures and complying with the existing regulations We encourage you to enjoy yourself in Lorca, to go out for example to have a coffee on the terraces of Lorca throughout the municipality, not only in the city center, and to make purchases in the local shops ". The mayor has highlighted the idea of ??Lorca as a key element in the recovery of the municipality.
"If we do it like this and we become aware of this idea, many families, who are behind these shops and restaurants, will also be able to have a better Christmas because they are having a bad time as a result of the sanitary circumstances." In this sense, Morales added that "large platforms, many times, facilitate purchases, but we have to live the experience of visiting our merchants and hoteliers and acquire our purchases and gifts in Lorca businesses." As for the communication campaign, very visual, it will be distributed in posters to all shops and catering establishments in the municipality, but also disseminated on social networks and through all communication media (television, radio and digital and written press).
We can also find it on physical supports such as bus stops, urban buses and mupis scattered around the municipality and the Parque Almenara Shopping Center. As a novelty, Morales has stated that "to set the streets of Lorca at this Christmas time, songs and Christmas carols will sound through the public address system where a message from the campaign will be inserted encouraging people to buy and consume in our municipality in a more pleasant and pleasant ". All the posters incorporate a QR code that redirects to the recently created Lorca City Council Economy Portal where you can find useful information related to the subject such as a Lorca business search engine, a manager for prior appointment and reservations, information on public aid, material prevention for businesses, among others. Regarding its design, Morales has detailed that "in the blocks of 'Lorca's tetris' sectors such as hotels, food, telephony, jewelry, textiles, shoemaking, optics and jewelry are represented, but also other aspects that are not necessarily economic that promote greater Enjoy in Lorca such as sports, walking around the city, public transport, parking or bike lanes.
In addition, a block is shown with the three main hygiene-sanitary safety measures: mask, hydroalcoholic gel and social distancing.
Also, The most important monument in Lorca is represented, our castle, which contributes the local and identity component to the campaign ". Finally, Francisco Morales stated that "the economic campaign 'You are the key piece Enjoy in Lorca' develops the message of the tourist campaign 'Lorca and you Share it!', Highlighting the leading role of Lorca in the economic reactivation and tourism in Lorca and seeking to fill the municipality with life by sharing these moments of enjoyment among Lorca and, when the municipality opens its borders again, tourists.
In short, it is a call to action to reactivate and economically boost Lorca through the increase of the purchases and the consumption of Lorca at the same time that they enjoy in their municipality ".
Source: Ayuntamiento de Lorca
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