Portal de Lorca
www.portaldelorca.com
Francisco Montiel has stressed that the challenge is to get visitors to come and return.
As a city, and the unity and effort of all, we must ensure that the attractiveness of Holy Week attracts attention and visitors all year round.
The Councillor of Tourism in the city of Lorca, Francisco Montiel, has reported that the special promotional campaign that has been developed by the municipal area to spread our Easter has managed to increase more than 170% inquiries made about our parade Bible-Passional compared with the same period last year at the Tourist Office of Lorca.
This interest focuses specially on the acquisition of locations.
About 10% of these inquiries came from travel agencies and requests made by the Spanish geography (mainly from the regions of Valencia, Andalusia and Madrid) and in the international arena, from the UK and France are included.
Over 70% of people who have entered on this page are from outside Lorca.
Francisco Montiel has also indicated that the new website of the Department has been demonstrated as a key tool for success.
In fact it visits have increased 100%, and the same number have also made unique users.
Another noteworthy fact is increased more than 200% in the use of mobile devices to access the web as clearly derived from the current web of tourism, thanks to its new design attractive and more accessible.
It should be noted that on Monday March 7 sale of the towns numbered for processions of Good Friday and Palm Sunday, the price of 3 euros will start.
The mayor of Tourism has stated that our Easter is the most important within the attractions of the city with a capacity of attracting visitors and tourists in the specific time of celebration much higher than the average annual event.
It also has great potential to become an important desestacionalizador element of tourism in Lorca, along with the Castle and other cultural activities, thanks to museums open embroidery all year completing a range of attractive quality product.
The importance that also has trade and hospitality of the city leading to the council to plan and carry out a strategy of promotion and communication specific to this product, which has included participation in the International Exhibition of Horse, in Seville, the most important international appointment in the equestrian scene where Lorca special guest with its own stand, a sign of lorquino embroidered with two important pieces of white and blue and with a striking and dramatic displays of handling the chariot.
The City Council has also made the Poster Contest Easter, thanks to the collaboration of the Obra Social La Caixa with which the municipality becomes one of the first in the region to have available a promotional poster and ahead and to promoting this celebration.
This contest allows already be present in FITUR with the poster and an exhibition of the participating works.
In addition, since early February posters among the municipalities in the region are distributed through the network of Tourist Offices of the Region of Murcia to Lorca belongs and about five hundred are being distributed to neighboring municipalities especially the coast Andalusia and Alicante since late February.
The promotion carried to term in Fitur becomes the starting gun for the promotion of Easter lorquina and this year included promotional activities in the media and social networks, in addition to the projection of promotional videos on the screens of Callao and the Palace Press in Madrid
The work carried out to spread our Holy Week has as main purpose to increase the number of tourists and visitors during Easter of 2016, getting up to 100% of sales locations, increase occupancy during the first weekend (Friday Dolores Palm Sunday), Museums embroidered promote Easter as desestacionalizadores elements of tourism in Lorca, increase the number of accessions to the Candidacy of Art embroidery as intangible cultural heritage by UNESCO, among others.
Thanks to this work promoting Easter in FITUR the City has got a wonderful response from the public with a total of 185,459 people reached, produced by the same a total of 75,924 video views and spectacular data such as: 5,450 "likes", 301 "love it" or sometimes shared 2844 (figures 28/02).
16 persons reinforcement attention of visitors.
In addition to strengthening the focus on Municipal Tourist Office, located in the medieval city wall, in the days prior to the call and online due to the significant increase in demand for information we are receiving, the Department of Tourism increases from the Good Friday both times the Tourist Office as information points around the city center with counters at Palacio de Guevara, C / Santo Domingo outside the headquarters of El Paso White, C / Nogalte outside the headquarters of Paso Blue, city Hall Lorca in Spain Square and esplanade at the confluence of the Avenida Juan Carlos I and Avenida Santa Clara to lower the bridge next to the Mall of San Diego.
These information points manned by personnel from different companies of tourist services in the city properly trained before, offer visitors and citizens all the information needed for maximum enjoyment of Easter as the program of events and processions, the brochure courtship for better monitoring of figures in procession on Good Friday, the brochure Santa Lorca Taller del Tiempo week with all the special activities taking place in the castle and in the city and the usual information on museums and visitable monuments these days.
The total number of extra informants, such as the Good Friday besides the regular staff of the Office and Department of Tourism, will amount to 16 people.
16,000 printed to report all acts
As usual, this booklet is sponsored by the CAJAMAR entity for 9 years.
It is distributed to all the information provided by the brotherhoods with the events organized for the Holy Week of Lorca while guides with useful information for better enjoy the same for both tourists and citizens with information.
This year also includes, as a novelty, a series of tips provided by the emergency of Lorca.
They have printed 16,000 brochures will be distributed through the offices of Cajamar (5000), in the regional tourist offices and through the counters located in the city center at Easter.
It will also be available in PDF version via the web and social networks, and in a shortened version in English online as well.
The images were provided by brotherhoods and individuals so this council also wants to thank.
As usual also, the cover includes the promotional poster for this year and the image integrates the new tourism slogan and logo of the city.
exclusive visit "La Otra Easter".
Lorca processions are different from others for its embroidery, their Bible groups, their horses and rivalry between their brotherhoods.
These exclusive tours are the best way to approach all the intricacies of our passion Biblical parades, declared of International Tourist Interest.
You can access the headquarters of the brotherhoods to enjoy the aspects that no one usually sees: an essay bearers, floral arrangements thrones, preparing the cars, chariots and horses, the passion of a neighborhood for his images, the prayer ancient Via Crucis, etc.
Its completion dates are scheduled for 19, 21, 22 and March 23 at 8 pm, and its tours the following:
- 19. Saturday passion - Exit Merced, visit the brotherhood of Paso Black, visit monumental environment, explanation of the formation of the procession.
- Easter Monday 21. Exit Merced, visit the ship Paso Blanco, visit monumental environment, test assistance to bearers of Step Azul.
- Holy Tuesday 22. Exit Merced, visit monumental environment, explanation and assistance to the procession of meeting the Incarnate Paso.
- Holy Wednesday 23. Exit Merced, visit the ship Paso Blanco, visit monumental environment, visit the Paso Morado and explanation of the arrangement of thrones.
Source: Ayuntamiento de Lorca
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