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A spot of Holy Week will be broadcast almost 2,400 times in the Madrid metro |

The Councilor for Tourism of the City of Lorca, Francisco Montiel, announced the participation of the municipality in FITUR, the main tourism fair in Spain to be held next week in IFEMA, as well as the activities that Lorca will develop in this meeting with the objective To promote the tourist attractions of the City of the Sun, especially the candidacy of the city to be part of the Network of Jewish Quarters "Caminos de Sheparad" and the upcoming celebration of Holy Week.

Montiel said that "as in the last years, Lorca assists FITUR with the Region of Murcia in the booth that the Community will have in Hall 7 of IFEMA. From there we will distribute the new professional brochure with the updated information of the municipality and with The tourist image based on the slogan "Lorca, we embroider it." We will also carry the brand new promotional poster of Holy Week that was the winner of the V Poster Contest, with the aim of publicizing our great celebration and stimulating the purchase of chairs since This fair that constitutes the biggest showcase of the world for the sector of the tourist trips ".

"Within the promotional material, we will also take a DVD compilation of different audiovisuals that show the spectacularity of this original cultural and religious manifestation declared of International Tourist Interest, but also reports of the rest of products and tourist attractions of the city of Lorca. Graphic and audiovisual information, we will also bring to Madrid part of the Lorca gastronomy, specifically the typical Lorca crespillos, as well as the recently awarded Loroquino cheese from El Roano.

El Edil stressed that "in terms of the activities that we are going to develop, the presentation that our Mayor will make on the Judería de Lorca will take on special importance on Wednesday, January 18. That same day will be the tasting of cheese from El Roano And will participate in the workshop "CreaTURexperiencia", in the fifth edition of Fitur Know-how & Export, SEGITUR. On Thursday Lorca will take part in the activities of the day of the Region of Murcia in FITUR, will participate in various workshops to give To know the tourist charms of the municipality and will attend the delivery of Q diplomas of Quality to be held in the Crystal Gallery of the Palacio de Cibeles in Madrid, where Lorca attends as head of the Quality Q and SICTED destination of the Tourist Office For Friday we have arranged several technical meetings whose objective is to make known the local tourist offer to different platforms of travel and travel.

"The weekend will be destined once again to the final public, so the pavilion will be transformed and we will publicize the tourist and cultural potential of Lorca to the thousands of attendees that will walk the stands of FITUR.While Saturday and Sunday Lorca will conquer the visitors by interpreting a thematic monologue in which the protagonists are the main tourist resources of the city: the Castle, Plaza de España, Palacio de Guevara and the Holy Week of Lorca.There will be 6 performances of 15 minutes interpreted By a character according to the theme that will treat the monologue and that will give rise to the projection of some audiovisuals on the Monumental Lorca, the Fortress of the Sun and Holy Week. During the weekend there will also be tastings of the cheeses Of El Roano.In the same way, during the day of Saturday the Lorca-Santiago Association will be present in Madrid to promote an initiative to promote the Route of Argar.

Parallel to the celebration of FITUR, will develop an advertising campaign that will feature the Holy Week.

Thus, an advertising totem will be installed in the IFEMA central corridor in which the flow of visitors is distributed.

There will also be an ambitious audiovisual campaign on the Madrid metro;

Specifically in three of the main subway interchanges of the capital, Avenida de América, Príncipe Pío and Plaza de Castilla, Holy Week spots will be broadcast between Sunday 15 January and Saturday 21, appearing 340 times during each of The 7 days of the campaign, so the spot of our big party will be broadcast almost 2,400 times.

In the same way, tourist material will be distributed and the consultations will be attended, as well as meeting the agenda of meetings among which the ones destined to the integration in the Network of Judería and those that will be developed with municipalities within the Network of Destinations EDEN , A project that promotes sustainable tourism development models in the European Union, of which Lorca has been a member since 2011.

Montiel stressed that "FITUR is a great opportunity to publicize the attractions of the municipality and to hold meetings that crystallize in new initiatives that encourage the arrival of tourists to Lorca. We are convinced that, once again, the presence of the City Of the Sun in FITUR will be very active and will spread everything we can offer both the big platforms and the final tourists.

Source: Ayuntamiento de Lorca