Portal de Lorca

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Lorca closes 2016 with the best data of tourist assistance of the decade and exceeds the levels of visits registered in years before the crisis (25/01/2017)

The number of tourists that came to the Tourism Office was 31,465, an increase of 52.7% over 2015. Visits to Lorca Taller del Tiempo reached 81,519, reflecting an annual increase of 3,561.

The Councilor for Tourism in the City of Lorca, Francisco Montiel, has reported that the attentions made in the Office of Tourism and the Tourist Information Point of the Wall, either in person or by other means, reached during the last year 2016 a total Of 31,465, an increase of 52.7% over 2015. Breakdown by group of foreigners increased by 104%, notably increases in English (135%), Belgian (179.7%) and in the Netherlands (198.8%), while the French and Germans maintained increases around 50%.

On the other hand, the nationals have increased their consultations by 94.1%, highlighting the increases of people from Barcelona and Madrid who are close to 100%, while Valencians and Alicante are close to a 50% increase.

As for the regional ones the greater increases are centered in the natives of Eagles and those of Murcia, both superior to 50%.

The Edil de Turismo has indicated that, in terms of the results obtained by LORCATUR, Lorca workshop of Time SAU, during 2016 the sale of tickets has reached 81,519, which is an increase of 3,561 (4.56%) over the year 2015, reaching pre-earthquake levels and the economic crisis.

In terms of their origin, foreign tourists reach 50% of the visitors received (40% in 2015), mainly from the United Kingdom, Austria and France, followed by the regional tourist with 26% and the national tourist with 24% Of the total of visitors, who come mainly from Madrid, Barcelona and provinces bordering the Region of Murcia.

It should be noted that 39.7% of visitors to the Castle of Lorca, visit the Archaeological Park and the Synagogue.

Group visitors account for 24.53% of tickets sold in 2016. Likewise, the average expenditure of tourists has increased by 8% in 2016.

To this good data has contributed to the increase of overnight stays in Lorca, reaching 27.23% in 2016, or 1 in 4 tickets sold says to stay in Lorca in the surveys conducted at the counters.

The individual public increases the number of tickets thanks to the varied tourist offer, aimed mainly at the family audience with the fun visits "The Jewish Treasure", "Knights and Princesses" ... etc.

In addition to the good acceptance of special activities such as San Anton, Carnival, Visits as "the other Holy Week", Night of the Museums, The evening guided tour "The sunset of history" in July and August, "The guardian of the Luna "which has filled the summer with magic and fun for the little ones, Theatrical visit" The apprentice of Cervantes ", the evenings of" Perseids & Poetry "," Music & Tapas "with" IDEM, Tribute to Manolo Garcia " "Ilof-Night music event", Murder of Chato Murciano, The Christmas star ... etc.

Have formed proposals aimed at enabling all groups to enjoy the heritage of Lorca.

The visitor to the city of Lorca has also been able to enjoy throughout the year a complete and organized cultural proposal to visit the Museums of Holy Week, guided tour "Lorca Imprescindible", guided tour "Lorca, the three plazas", the Palace Guevara, Medieval Wall of Lorca and Porch of San Antonio, Visits to the Castle, the Castle Synagogue, the Alfonsina Tower, ...

A year of intense promotional activity.

During 2016 the Department of Tourism, by itself or through Lorcatur, SAU, Lorca Taller del Tiempo, has done an intense work of both promotion and programming of activities and creation of products of a tourist nature.

Lorca has been present throughout the year on advertising screens in the city of Murcia and in the city of Lorca, also quarterly in the magazine Aladierno, which is offered on all flights operated by "Iberia Regional."

At the same time and also in the face of the celebration of specific activities have been used online media campaigns on Facebook and on websites through the procedure of "advertising space auctions," with special presence at Easter, summer campaign and St. Patrick Day or The day of Andalusia.

As preparatory for this year, in which the Jubilee of the Cross is celebrated, Polish and Italian familiarization trips have been taken in collaboration with the Institute of Tourism of the Region of Murcia, as well as others in relation to the cruise operator With stopover in Cartagena BCTours Cruises.

Within the activities of the Office of Tourism and within the framework of the Network of Tourist Offices in the region of Murcia have been offered a total of 32 free views to the city, of which 4 have been in English and 13 theatrical .

Given the success achieved in 2015 by this program, it was expanded during 2016 in 3 visits, incorporating those made in English, having obtained a result of almost 600 attendees with an increase of 11.43 5% over 2015.

In the same direction and since the opening of the Office in the Plaza de España began to offer a daily visit, from Monday to Friday except holidays, called "The Three Squares", being during April and May free and from that date offering A price of 3 euros.

The total number of visitors to these visits has reached almost 250 users, and given the compositions of groups in which there were almost always people of other nationalities, since October a program was scheduled and another visit was offered, in English, 1 hour before Which is done in Spanish.

The days that coincided with the visit scheduled by Lorcatur, under the names "Lorca Burguesa", "Lorca walled" or "Lorca Imprescindible", offers the possibility of contracting them together with an additional discount.

Source: Ayuntamiento de Lorca

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