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The Chamber of Commerce of Lorca organizes for the next months a series of actions to promote the commerce in the municipality (02/06/2017)

The Councilor of Commerce of the City of Lorca, María del Carmen Ruiz, attended this presentation in which has been announced the Promotion Campaign "El Tesoro de Lorca", training activities for small business and hospitality and XXIII Christmas Showcase Contest

The Council of Commerce of the City of Lorca, María del Carmen Ruiz, attended this morning to present a series of activities to promote trade in the municipality to be held during 2017. It is organized by the Official Chamber Of Commerce and Industry of Lorca, under the Sponsorship of the General Directorate of Commerce, Consumption and Administrative Simplification and the collaboration of the Department of Commerce of the Consistory Lorca.

The Campaign of Promotion of Commerce "The Treasure of Lorca" will take as its main axis this slogan with which it is intended to convey the main idea that in the trade of Lorca is available everything that is demanded without need of travel to any other place And making it known figuratively that local commerce is the "treasure".

There will be a main character who will direct the entire campaign through marketing actions both at the level of creativity and in Street Marketing.

In a literal sense, the treasure is the prize that citizens can obtain by making their purchases in the local commerce of the city.

The campaign will be distributed through the press, radio, local television, magazines of the region, posters, brochures, RRSS and web, to make it known to both businesses and citizens.

In addition, buy in the local commerce has prize.

There will be several monthly draws of 100 euros and two "treasure" sweepstakes of 2,500 euros, which will be invested in purchases not exceeding 300 euros among the businesses adhering to the campaign that will coincide with summer seasons and before Christmas.

The aim is to focus on shopping as a moment of leisure, to stroll through its traditional streets, without jams or crowds, and to publicize it will be carried out a direct publicity based on the distribution by the establishments of the area posters, stickers and bags with all Information about the campaign.

On the other hand, another action planned by the Chamber of Commerce of Lorca for this year is a training program that will include a series of activities for the promotion of small and medium-sized trade and hospitality in order to improve sales, introduce these sectors In e-commerce, customer loyalty ... and thus contribute to professional development, providing the skills to be effective and fostering attitudes to be efficient.

Within the training program for the promotion of commerce, a course on "Social networks as a tool for promotion and sales" will be conducted in which online marketing, the main professional social networks of audio, video and image, as well as techniques Of escaparatismo, prevention of occupational risks in Hospitality and Restoration, and techniques of capture of clients, among others.

To end the year, and with the aim of contributing to the raising of the commercial level of the city of Lorca, and consequently attracting to them the largest possible number of visitors, with the consequent benefit to trade, the Chamber of Commerce will organize , Together with the City of Lorca and the Regional Trade Union of Lorca and the collaboration of the General Directorate of Trade, Consumption and Administrative Simplification, the XXIII Christmas Showcase Competition.

As it will be established in the Bases of the Contest the Judgment of the Jury will be made public in the middle of the month of December of the current year.

Two / three prizes of 600, 400 and 200 euros and plaque will be awarded.

María del Carmen Ruiz has encouraged "all the citizens, both Lorca and the municipalities of our area of ​​influence, Guadalentín, Almanzora Valley and Almeria, to make their purchases in our city and benefit from the generous offer and quality that they present The merchants of Lorca Buy in Lorca is a guarantee of quality, while consuming in our city is to bet on continuing to grow both from the economic and social point of view.In fact, by going to the shops on our streets, neighborhoods and squares, we contribute to To strengthen ourselves as a municipality and to continue generating employment, as we have been doing in a particularly pronounced way in recent months. I would also like to emphasize that thanks to the wide range of products available today, all the products we need can be found without any need. From the City of Lorca will continue to collaborate with the Chamber of Commerce and

Emás entities, so as to work among all to boost the trade of the areas of Lorca.

Source: Ayuntamiento de Lorca

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