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IU asks the City Council to create a mark that claims the origin of Lorca products and promotes them (10/07/2017)

The councilor of this training, Gloria Martín, lamented that the lack of promotion and adequate distribution channels make these entrepreneurs lose a very important part of the added value of their products, which are exclusive, artisans and unique and have, High standards of quality.

He also called for promoting the introduction of organic products and proximity in the schools of Lorca

The Councilor for the United Left-Greens, Gloria Martín, has asked the PP local government team to launch a project to create a brand that identifies raw materials and products produced in the districts of the north of the municipality - which could Denominated 'Highlands of Lorca' - as a vehicle to promote and promote the local products inside and outside the borders of the municipality.

Martín recalled that this area is a producer of organic agriculture and livestock, as well as crafts "that is sold in other municipalities as its own when its origin is in our councils."

The mayor put as an example the case of the jarapas, "marketed as traditional carpets of the Alpujarra in municipalities like Mojácar, when they are the work of Coy artisans."

The lack of promotion and adequate distribution channels - which also affects the forging, ceramics and pottery sector - makes Martín believe that these entrepreneurs lose a very important part of the added value of their products, which Are "exclusive, artisans and unique" and also have "high standards of quality".

In the case of wine, Martín explained that Lorca has "excellent wines".

However, when marketed exclusively under the Bullas Designation of Origin its origin is "distorted" with what the municipality loses the opportunity to position itself as a benchmark in the wine sector.

For the mayor of IU-Verdes, the commitment to create this brand would also serve to consolidate employment in the area, as well as to develop wine tourism and craft tourism, which would allow the recovery and renewal of these activities linked to The tradition and the rural environment.

In that sense, he recalled that of the dozen companies dedicated to the jar in Coy, "and there are only three left", after and as you have personally verified after visiting the area and interview with the artisans.

"We know that some of them need to expand their facilities, but only find obstacles by the City Council," Martín lamented.

For this reason, he asked the Mayor of Lorca, Fulgencio Gil, to facilitate that these companies can address their expansion since their activity "depends in part on the survival of craftsmanship in Lorca."

The councilor of IU-Greens, who also advocated that the City Council form and support producers so that they can open new markets through online commerce, proposed that the Consistory establish contacts with social and economic agents in the area Which will lead to the formal opening of a competition of ideas for the development of this program, which could include the start-up of an Ethnographic Museum and Crafts, visits to wineries, thematic routes, promotion of gastronomy and tourism related to nature.

Green products in school canteens

Gloria Martín also asked the City Council to promote the introduction of organic products and proximity in the schools of Lorca with a dual purpose: firstly, to educate healthy young people and, at the same time, boost the demand for products and vegetables Ecological systems that favor and help develop the introduction of more ecological and sustainable practices in the garden of Lorca.

Source: IU-verdes Lorca

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