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Celdrán held an informal meeting with the President of the European Parliament with the Jubilee Year 2017 as the protagonist

The High Level Conference on Tourism held yesterday in the Chamber of the European Parliament and in which Javier Celdrán, the Minister of Tourism, Culture and the Environment participated, had Lorca and the recovery of his heritage as an example of how the Bank's funds Can contribute to boosting tourism.

Celdrán said that the European Investment Bank, specifically its Vice-President, Román Escolano, "highlighted the work that has been done in Lorca and how European funds and institutions can be used for new possibilities of tourism development that generate well-being, development and quality employment ".

This way, Lorca and the Region of Murcia were also protagonists of the round table on innovation in tourism and digital economy in which the use of the technologies to the service of the great tourist resources, like the heritage, was debated and in the that the counselor Javier Celdrán was invited to participate to expose his work to attract 'Smart Travelers' (digital tourists) and the technological tools put at the service of the tourist companies of the Region in attracting customers and marketing products.

This work in 'Turismo 4.0' and 'smart destination' counts in the Region of Murcia with tools developed by the Tourism Institute as 'Ritmo', which integrates 27 tourist offices of the Region and will serve to dump updated information in real time resources, agenda and events;

or the tourism platform 'Hermes', which allows to market any tourist product of the Region through a single channel, which currently has more than 400 associated companies and in 2016 made more than 19,000 reservations for an amount of 3,500. 000 euros

In addition, the Community's 'BigData' work offers the industry dynamic reports showing the analysis of ten integrated data sources.

Caravaca and encounter with Tajani

During his presentation, the Minister of Tourism, Culture and the Environment gave an example of the use of technology in the 2017 Caravaca de la Cruz Holy Year, and how local companies use tools such as 'Arpa' for instant reservations of accommodation and availability. the pilgrims;

the application and the Camino website for any visitor to have information;

Dynamic reports based on BigData to better understand the needs of pilgrims, or use 'Orion' to successfully market activities and experiences.

"The conference saw the need to link tourism with new technologies and help our small and medium-sized businesses to exploit the potential of the digital economy to attract visitors interested in our heritage, gastronomy, climate and our nature, "said Celdrán.

In particular, the President of the European Parliament, Antonio Tajani, called for a European Tourism Strategy at the High-Level Conference on Tourism to address all the challenges of the industry in an integrated way, including all European funding possibilities, including opportunities for European Investment Plan.

Following the conference, the counselor Javier Celdrán held an informal meeting with Tajani in which they discussed the Jubilee Year 2017 and the work to be developed to favor tourist SMEs and access to different lines of funding and aid from the European Union.

Source: CARM