Portal de Lorca
www.portaldelorca.com
The Councilor for Tourism of the City of Lorca, Francisco Montiel, has made a complete assessment of the year 2017 regarding the data of tourist visits and activities developed through the Department of Tourism and the Tourist Consortium Lorca Taller del Tiempo.
Montiel stressed that "this year near the end of the tourism product has revolved around information and advice services, online and offline communication, promotion at fairs such as Fitur and product creation with a vast catalog of guided tours or products children like the recently presented Marco Topo, a set of tracks intended for families with children ".
El Edil has pointed out that "in terms of information and advisory work, the year 2017 shows spectacular numbers of visitors served at the different tourist information points of the municipality such as the Tourism Office located in Plaza de España, the Center for Visitors in La Merced or Castillo itself According to the visitor data collection platform, 57,451 people were attended in 2017, which represents an increase of 83% compared to 2016, 26,000 more people. note that we have visited 55% more nationals, but undoubtedly the most interesting figure is the rise of 97.55% of foreigners to exceed 12,000 visits, having doubled the number of Britons and the French. "
Montiel wanted to emphasize that "these positive figures are explained thanks to the various tourism products offered during the year.With regard to the products offered from the Department in the historic center, include the extensive catalog of guided tours of which the The city of Lorca has benefited during 2017. It is a program of guided visits in different formats, routes and for different types of tourists that, without a doubt, has guaranteed the satisfaction of all visitors. weekend and national holidays, with 423 participants, free guided tours in English that are held every quarter and have had 77 participants, free theatrical visits on weekends, 130 visitors, visit The Three Squares from Monday to Friday In the morning, 358 participants, visit Lorca Imprescindible / Lorca Burguesa from Tuesday to Friday in the evening, 818 pers
Onas, guided tour to San Patricio on the second Saturdays of each month, 2,102 participants and the guided tour of the Caliph palace Virgen de las Huertas on the first Saturdays of each month, which has had 355 people.
In total, more than 4,200 visitors have taken advantage of this formula for a guided tour of the city, which, by 2018, will be one of the main tourism products we will offer. "
Montiel recalled that "also, as we presented a couple of weeks ago, the Department of Tourism has launched the Marco Topo intended for families with children visiting the historic center and consisting of a set of tracks that makes enjoy to the smallest of the house of the tour by the Lorca Monumental ".
As for the balance of the campaigns undertaken by the tourist consortium "Lorca, Taller del Tiempo", Montiel pointed out that "despite not having counted as in previous years with the visits of the populous groups of Austrians and the bad weather of In the months of January and February, the number of visitors has also increased by 5.75%), while that of sales has grown slightly more than 1%, so we have to be satisfied. "
As for the promotion, the mayor has indicated that "it has been very intense and, without going any further, we have been one more year in FITUR, for example, but this year we have had a great impact on communication, both traditional and offline and in media The tourist product of Lorca has been present in the main specialized magazines of the sector such as Air Nostrum of Iberia Regional, Air Europa, Ronda Iberia, Paradores or Iberia Vieja, as well as in different regional radio stations and neighboring provinces for to boost the tourism product in summer among visitors from the Murcia, Almeria and Alicante regions as in chains intended for the English public.In terms of online media, an intense work has been carried out in social networks and communication campaigns with promotion in webs and networks that have shown a significant increase in followers of the different profiles of the Department of Tourism, specifically 12% more followers on twitter and
a spectacular increase of over 40% on Facebook. "
Montiel also highlighted "the consolidation of the tourist image of the city of Lorca with the logo" Lo Bordamos "that has served as inspiration for a new creation of promotional images but, above all, of a new promotional video of our tourist destination that yesterday it had been reproduced on social networks about 20,000 times, reaching more than 48,000 people, not counting the times it has been shared by other means since just 7 days ago, during this year different stamps have also been consolidated. quality as an EDEN destination for tourism excellence, the SICTED project, the Integral Quality Tourism System in Destination, or the Quality Q of the Turism Office itself, in the same way, Lorca has been incorporated into the stamps and distinctions of the Blue Flag for Cala de Calnegre, which has placed the Lorca coast in the summer promotion campaigns at the same time it is a guarantee for the conservation and sustainability of
this place in that the distinctive itself implies a series of obligations that guarantee its environmental sustainability.
Finally, the mayor has indicated that "by 2018 have already planned new actions aimed at consolidating the tourism products of the city making them sustainable as well as promoting them in a significant number of fairs and making more accessible information about them through of different brochures and communication campaigns. "
Source: Ayuntamiento de Lorca
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