Portal de Lorca
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The Councillor of Tourism of the Municipality of Lorca, Francisco Montiel, presented the stand of Lorca in the International Tourism Fair and extensive campaign to publicize the town, including the presence of the bands and people of Easter in the streets and the underground capital of Spain.
The Councillor of Tourism of the Municipality of Lorca, Francisco Montiel, presented the stand of Lorca in the International Tourism Fair to be held from 19 to 23 January, and the wide diffusion parallel campaign in the municipality, including the presence of bands and characters of Easter in the streets and subways of Madrid.
Montiel explained that "this year will not only be doubly Lorca at FITUR, a desk stand in the Region of Murcia and its own stand at a privileged entry to the IFEMA exhibition center, but also will make a promotional campaign through conventional and unconventional advertising, with which we intend to publicize the attractions of Lorca to the millions of locals and visitors who visit the capital of Spain. "
The mayor said "stands out for its originality, the presence of characters and musical groups of our Holy Week take the center of Madrid, at street level and in the subways, which deliver flayer to invite you to visit our stand, which will receive a small gift, the municipal tourism website and visit Lorca. "
Specifically, Sun Metro, the station used, there will be extras in costumes of our Easter Friday and Saturday of the fair.
In addition, 60 exhibitors have contracted advertising metrosx1 2, 5 meters distributed throughout the metro area including the influence of IFEMA and resorts like Sun, Serrano, Bilbao, Sevilla, Moncloa or Retirement.
This Saturday will be joined by bands of blue and white Steps, Roman Dresses, which will take turns to walk the main street of Fuencarral and the IFEMA morning and afternoon.
In addition, a large LED screen at the entrance to the fairgrounds and television screens emit underground promotional ads designed for the occasion Lorca.
Also, at 20:00 am on Thursday the council has organized a presentation of the new promotional video Easter lorquina and some of the most prominent mantles of the two most numerous confraternities Lorca, to be held in central Madrid .
After this event Hostelor served a tasting of Lorca to all attendees, which is also intended to inform our cuisine.
Similarly, during the five days of the main tourism promotion fair in our country, stand next to a picture Lorca call will be installed in front of which visitors can take a picture FITUR garb of our own Easter.
These images may be later in a microsite.
Similarly, citizens who wish may participate in the draw for a stay for two people on Thursday and Friday at a hotel in town, including seats in the stands to see the two main Passional Parades Bible.
The main images stand in FITUR Lorca Hall are the castle, the Collegiate and Holy Week, our three main attractions, but there will be information on all the cultural, culinary, hospitality and rural tourism.
In this sense we have released new promotional brochures rural tourism, including the new houses that have been incorporated into the vast network of accommodation in parishes, as well as visits to the excavations of the Jewish Quarter and the Fortress Sun. "
Finally, Lorca participate in a Fitur Gymkhana organized by the visitors to the fair must pass a series of tests.
Reservation of seats for Easter, for the first time
And for the first time will advance the management of reservation of seats for Easter, with the aim of providing visitors with assistance.
Also, there will be different tasting products Lorca.
Finally, the activities planned by Lorca in Madrid will be disseminated through the social network Facebook, magazines and complimentary newspaper with the largest circulation, among other means.
Source: Ayuntamiento de Lorca
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