Portal de Lorca
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The web is a revolution in the way of disclosing acts of Holy Week, with content specifically designed for distribution via social networks.
This is similar to that used for the already popular "Google glass", which allows any person located in the heart of the race through ordering, electronic tablet or mobile phone technology.
The page was open on a trial for 4 hours, an interval that was visited by 1,200 people in the UK, Ukraine, Czech Republic, Philippines, United States, Argentina, France and Italy, among other countries.
The Mayor of Lorca, Francisco Jodar this morning the new tourism platform multimedia resources that the City of our city has started to promote our Bible-Passionate Parade Easter.
The mayor explained that this site is not just a series of videos or resources on Easter Lorca.
We're talking about a multimedia project that mainly allows one thing to date: live from within our Constitution party.
All lovers of lorquina know that Easter is an event that is not confined to these ten days of spring, but it moves us all year.
We have always wanted to share that experience with the visitor to also have the opportunity to enjoy living from within Holy Week.
That's the goal of this tourism product that we announce today that as I said is not simply a series of videos from a classical perspective, which to date has been done with success thanks to Lorca producers.
What we do is take a step through this multi-platform bringing together different products from different points of view allows us to share the experiences of representing our Easter.
The website has been possible thanks to extensive work developed during Holy Week by a company Lorca, Aeroviz, which located in different areas of the city to a team of 4 professionals to collect different times of processions, meetings and other events.
Spherical cameras, drones, cable-cam, poles, cameras characters (subjective camera) and elements of the procession or movie-cams: This series of novel techniques and tools for audiovisual production were used.
By these means almost a terabyte of memory images was collected in 65 hours of recording 800 spherical images etc which make up a vast array of resources in the rough.
The Mayor stressed that this material responds to the efforts of the Office of Municipal Press he wanted to repair as important as it was that the City does not count to date with own audiovisual resources on biblical processions deficit.
But thanks to the commitment of the company, all these have integrated web content "A diferente.es passion" that has all the elements published to date and aims to share and disseminate the experience of Holy Week,
Videos and pictures of pioneering technology internationally
Through this website, we can find six videos that include a movie trailer, video length, and videos themselves white and blue among others.
But mostly we can see another set of technological resources that are unique in Spain.
No city in our country has few resources to share similar cultural and tourist attractions.
In order to make the surfer can live the experience has available tours and panoramic 360 degree videos that provide a unique and innovative approach.
As for sightseeing tours, anywhere we have a selection of 8 that allow us to place ourselves in different areas of Lorca during Holy Week and contemplate everything that happens in a 360-degree, moving through it, picking up the last detail.
As for the video 360, are further steps, since the technology is moving panorama.
Not only observe what happens, but partake of it, we hear sounds, we share movements, ultimately, we planted in Lorca during Easter through these 8 video montages.
If you access from a tablet or mobile phone (smartphone) will get an experience of virtual augmented reality that allows us to move through space and place ourselves in the center of the action.
We can attend meetings between religious images or put ourselves in the path of the horses hooves, their approach and go.
This is an innovative experience that is only possible comparison with the resources offered by google glass.
An open platform for the incorporation of new resources
The mayor is anticipated that these files are a starting point that will be completed with more images of the different brotherhoods also deliver to them so they can have the tools and resources to what they deem appropriate.
We are fully convinced that through this website we can universalize Easter Lorca and provide the opportunity to live this experience to anyone who has not already done so.
Because it represents a qualitative leap when spread our party, and an opportunity to promote our collective pride.
The videos displayed far as advance, before the last two screenings of film Summer Plaza Calderon, have been very successful.
Hope you all like Lorca because we have to spread them all this content and Easter.
We are fully convinced that our processions lovers will want to know these resources, manage and use.
But I also encourage you to help us disseminate, especially now that the season is travel and arrival points of visitors to Lorca.
Dissemination, as I said, is to present our Easter and that's something we love to all fans of the same.
Through the web we provide the user with all multimedia resources interconnection with the social networks that aim to share content.
Francisco Jodar said that from this moment, our Easter is universalized and career reaches all parts of the world with a "passion diferente.es" which is a great work that makes available to our parades the most advanced multimedia tools.
I congratulate those responsible for the company Aeroviz developed by the great work and once again encourage everyone Lorca to visit this website and relive and share the best of our parades.
Source: Ayuntamiento de Lorca
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