Portal de Lorca
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From City of Lorca want to thank in particular the monarchs who have chosen this city stand to stop and learn embroidery Easter, and take this opportunity to invite you to return to this city
Promoting the candidacy of Lorca embroidery and its staging in the Bible Passionate Easter Parade has focused the interest of visitors and professional sector in Tourism Fair in Madrid (FITUR) this morning.
Such has been the Kings of Spain, Felipe and Letizia VI, have made a stop on his journey to stop at the booth of Lorca to watch the progress of the work of embroidery that two Lorca, Cazorla and Juani Ana Franco, being carried term on-frame with the face of the King.
The monarch expressed his personal interest in learning this art specialty, congratulating embroiderers for their excellent work, and asking the representatives of Lorca and Murcia more details on it.
The City Council has communicated to the monarch has already been completed embroidery similar to the one made with his face to the Queen Doña Letizia, intending to convey to Casa Real both embroidery.
Lorca delegation, which includes representatives of the Association Embroidery Lorca in Bible Passionate Easter Parade, King explained the process that is being done to make this art is globally recognized by UNESCO as World Heritage Intangible Heritage.
Philip VI has been reported that these works have achieved as Lorca has been formally appointed official candidate, a fact that has motivated the pride of a people who continue to struggle to achieve this designation.
From City of Lorca want to thank specially to King Philip VI chosen by the stand of the city to stop and learn embroidery Easter, and take this opportunity to invite you to return to this city, which has already visited before twice.
The aim of the city council is that the Kings of Spain can see firsthand our spectacular processions, parts Lorca embroidery declared of Cultural Interest (unique textiles to recognition of the country) and the results of reconstruction of monuments and infrastructure in May 2011 could see shattered by earthquakes.
Lorca stand was also visited by the Minister of Industry and Tourism of the Government of Spain, José Manuel Soria, Secretary of State for Tourism, Isabel Borrego, the Minister of Tourism of the CARM, Juan Carlos Ruiz, Mayor of Murcia Miguel Angel House, the mayor of Murcia, Patricia Fernández, the mayor of Eagle, Bartolome Hernandez, among others.
The Kings of Spain have welcomed after the Mayor of Lorca, Francisco Jodar, at the official reception that has developed in the stand of Turespaña, where supply the National Parador of our city, "Castillo de Lorca" is displayed.
At this meeting were present the Presidents of Autonomous Communities and María Dolores de Cospedal (Castilla La Mancha), Alberto Nunez Feijoo (Galicia), Luisa Fernanda Rudi (Aragon), Jose Ramon Bauza (Balearic Islands), Susana Díaz (Andalusia) and some mayors of Spanish municipalities as the first mayors of Madrid (Ana Botella), Jerez (María José García-Pelayo) and Benidorm (Agustín Navarro).
It should be noted that this year Lorca works in Fitur, the most important internationally along with London, distributing and promoting the candidacy of our embroidered Easter to be declared Intangible Heritage of Humanity by UNESCO .
For this we have defined a special strategy that includes three innovative promotional activities that will develop both the venue of the sample itself (the site of IFEMA) and in different strategic points of Madrid.
For the occasion, the stand of Lorca in said sample welcomes two embroiderers working on rack to realize the reproduction of the portrait of the King of silks, according to the tradition of embroidery Lorca.
This initiative, part of the Association of Art Embroidery Lorca and Staging in the Bible Parade Passionate, aims to make his candidacy protagonist Intangible Cultural Heritage of Humanity by UNESCO.
Note that these are teachers Workshop embroiderers launched by the Department of Employment.
One of the more spectacular actions that develops during the dates of completion of Fitur, in particular between Sunday 25th and February 1st, and it is the main promotional activity, is the projection of videos in the heart Week de Madrid.
Through this initiative Lorca has ad space on the giant screens on Madrid, more specifically at the confluence of Gran Vía and Plaza de Callao.
We are talking about 7 screens, including 5 of the Palacio de la Prensa, one in front of Callao Cinema and another in the lateral junction with Gran Vía where spot Easter projects with particularly striking and impressive images of the race in size large format so it is guaranteed a high number of impacts to be the center of Madrid, a meeting point and high concentration of citizens and visitors.
The spot will be issued approximately every five minutes.
A proposal by the cultural association in charge of the dossier of the candidacy of Lorca as Intangible Cultural Heritage to UNESCO, "The Art of Embroidery Lorca and its staging in the Bible Parade Passionate" is to carry through Friday January 30 in order to publicize the recent appointment of "The Art of Embroidery Lorca and its staging in the Bible Passionate Parade" by the Spanish Historical Heritage Council as candidate for Intangible Cultural Heritage of Humanity UNESCO.
Lorca decided to move to Madrid four pieces of embroidery belonging to the estate of two Lorca Guilds, Brotherhood of Farmers Paso Azul and Illustrious Cabildo of Our Mrs. Virgin of Bitterness Paso Blanco.
Lorca embroidery pieces will be exhibited in one of the most significant areas of the Spanish capital;
Retiro Park in Madrid, known as "El Retiro".
These Lorca embroidery ataviarán four statues of monarchs of Paseo de la Argentina, popularly known as Paseo de las Statues known, as is flanked by a series of them dedicated to various Kings of Spain, you sent make for the decoration of the Royal Palace of Madrid during the reign of Ferdinand VI.
Complementing this action be installed near a photocall embroidery (3x2.5 m) with the logo of the candidacy of Lorca, an information Lorca's candidacy to Intangible Cultural Heritage, in which visitors can request information respect and which will award to them with a magnet with the image of Lorca's candidacy.
Also, two hostesses will be available to visitors to any request tourist information on the town and will have two devices for visitors to access the web www.bordadosdelorca.org to support the bid
Take this opportunity to raise our tourist offer
The International Tourism Fair, FITUR 2015, celebrates its thirty-fifth edition of January 28 to February 1 at IFEMA, Madrid.
The largest gathering of tourism professionals is a quote, must-attend, which brings together institutional representatives of major world tourist destinations and the business sector is the engine that keeps this industry, which makes greater contribution to the GDP of countries and regions.
Lorca, faithful to this appointment, attends again as fully geared to tourism city in order to maintain a busy schedule of business meetings between participants and international buyers and different activities aimed at improving the competitiveness of the tourism sector.
This year, the presence of Lorca in FITUR has, as its main protagonist, Easter Lorca within a historic, baroque and medieval city.
Lorca has its own space with desk, wall bracket with vinyl image of the city and professional display days in which will be screened continuously monumental collection of videos, from museums, villages, beaches, restaurants, entertainment, crafts and, of course, Easter Lorca.
On Thursday January 29th, will be the act that annually by the Institute for Spanish Quality (ICTE) that the commitment of destinations and businesses with quality in tourism is recognized.
We recall that Lorca account, inter alia with Q for Quality in Tourism office and is attached to the Integrated System for Spanish Tourist Quality (SCTE) with 28 distinguished establishments.
That same day, held at the stand of the Region of Murcia on the region with the presence of the mayors of the leading tourism destinations.
On Friday will take place one of the biggest events of the presence of Lorca in Madrid for FITUR 2015: as usual during the day for the finalist public the Autonomous Community yields to Lorca more space during the day public for carrying activities aimed at the direct promotion.
This year Lorca will have an area of ​​approximately 25 m2 in which the following activities were carried out:
- Promotional Action which will be reflected by the technique of graffiti on canvas the image of two of the most important monuments of the city, Castle and Collegiate Church of San Patricio, and two coats of Easter, one for each of the brotherhoods Main.
Thus, an original photocall that will help the visitor to our end public space takes a souvenir photo of the main attractions of the city is created.
- Booking and sale of tourist packages Weekend
In collaboration with the hotels of Lorca and the Tourist Consortium Lorca Taller del Tiempo, they have designed tour packages for every month of 2015, in particular for the weekend of February 14 (coincides with Valentine), 21 March (Bridge of San Jose), April 28, May 2 (probably Friday Procession Paper 1), May 30 (Feast of the Community of Castilla la Mancha), June 27, july 4th, July 18th on August 1, August 15 August 29 September 26 (matches show and before the Day of Tourism), October 10 (Bridge Party Valencia), November 7 and December 12.
They will be sold through "on reserves - line" of the Institute of Tourism in the Region of Murcia and include one night's accommodation, tour of the city and, on the other hand, tour bracelet that includes admission to all museums embroidery , visitor center and Fortaleza del Sol addition to providing discounts on the visit to the synagogue and promotions in certain establishments and shops in the city.
Source: Ayuntamiento de Lorca
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