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"Lorca Borda Madrid" achieved successful tourism promotion for the candidacy of Embroidery Lorca Easter in their struggle to be recognized as World Heritage by the UNESCO (30/01/2015)

The mantles of Maxentius, Esther and Solomon (Paso Blanco) and Moses, Ptolemy and Resurrection (Blue Paso), have clothed statues Paseo de La Argentina representing Berenguela, Don Garcia, Don Chintila, and Don Alonso I "The Battler" among others.

The Mayor of Lorca, Francisco Jodar, along with Councilwoman President Retiro District of the City of Madrid, Ana Román, participated this morning in the Paseo de La Argentina Retiro Park in the new promotional campaign of Lorca embroidery Week Holy called "Lorca Borda Madrid".

The Mayor explained that this is an activity whose main objective is to strengthen the candidacy of Lorca embroidery as Intangible Cultural Heritage by the UNESCO.

For this Lorca decided to move to Madrid four pieces of embroidery belonging to the estate two Lorca Guilds, Brotherhood of Farmers Paso Azul and Illustrious Cabildo of Our Mrs. Virgin of Bitterness Paso Blanco.

This is the mantles of Maxentius, Esther and Solomon (Paso Blanco) and Moses, Ptolemy and Resurrection (Blue Paso) have dressed statues Paseo de La Argentina representing Berenguela, Don Garcia, Don Chintila, Don Alonso I "The Battler" among others.

The Mayor explained that Lorca embroidery pieces have been exhibited in one of the most significant areas of the Spanish capital;

Retiro Park in Madrid.

The images have worn were sent to do to decorate the Royal Palace in Madrid during the reign of Ferdinand VI.

Complementing this action has installed a photocall (3x2, 5 m) with the logo of the candidacy of Lorca, an information Lorca's candidacy to Intangible Cultural Heritage, in which visitors have obtained information about and which has gifted them with promotional details with the image of Lorca's candidacy.

They have also accessed through two devices to the web www.bordadosdelorca.org to support the bid.

The City Council of the City of Madrid, Ana Román, said meanwhile that Lorca mantles are wonderful, a jewel of great beauty.

I wish the Mayor and Lorca every success for the nomination of Art Embroidery Lorca and Staging in biblical processions in their struggle for the declaration as Intangible Heritage of Humanity by UNESCO.

This way you feel and live Holy Week is something that not only Lorca and Murcia can be proud, if not that is a source of pride for all Spaniards.

Of course this initiative, besides being a success, has also particularly innovative course for the Parque del Retiro, since I do not recall a similar proposal in recent years.

It is an act that will be remembered for a long time, in fact I've been shocked because he knew something about this Easter but to contemplate these mantles live beyond any expectation.

This initiative rubric battery proposed that the City Council of our city have been developed in Madrid during the dates of celebration of the International Tourism Fair (FITUR), which have proved to be an excellent achievement of media coverage, including the presence Kings of Spain and the Minister of Tourism of Lorca exhibitors at the fair.

Notably, on Saturday, when they Fitur opens the doors to the general public, Lorca Lorca Tourist team work will continue promoting the possibilities of the municipality.

It counts with an integrated space Murcia stand.

In fact Lorca morning two taggers plasmarán on large canvases images mantles of our Easter.

In parallel, and until Sunday, giant screens existing international promotion at the confluence of Callao and Gran Vía screened every 5 minutes a promotional spot-Passional the Bible, Parade that, to date, is proving a real draw for those who contemplate.

Source: Ayuntamiento de Lorca

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