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Easter and the art of embroidery are promoted in Fitur as a tourist and cultural attraction (20/01/2016)

The City broadcast the spectacle of biblical processions and markedly popular character as a differentiator, and supports a Holy Week that promotes and enjoyment throughout the year thanks to the museums of embroidery.

The Deputy Mayor of Lorca, Francisco Montiel, this morning at the stand of the Region of Murcia at the International Tourism Fair of Madrid, Fitur, the great attraction that represents our Easter.

Montiel Sanchez stressed that "the biblical processions that constitute our Easter is a great pride for all Lorca, and we want to share with you our great party all Spaniards. The Holy Week Lorca is the counterpoint to any other festival of this kind to be held in our country. We speak of a different passion, a show defined as "collective madness", trying to explain a feeling that we love during the twelve months of the year.

Holy Week is promoted in Madrid, in addition to Fitur, on giant screens at the confluence of Gran Via and Plaza de Callao;

are a total of 7 screens: 5 Palacio de la Prensa, one in the front of the Cine Callao and another at the junction with Gran Vía, which is projecting the Easter break.

Since last Sunday until next weekend, this spot will air every 5 minutes.

This is an initiative which was developed last year, showing positive results.

The Councillor of Tourism has highlighted during the presentation that "there is no place where you can watch an event of this magnitude, which reigns in every corner of the city for ten days and in which art, dressage, music, passion and fervor converge to erect a festive, unique devotional and social explosion that invites visitors to get excited and enjoy one more. So, the greatest civilizations come to life. Babylonians, Israelites tribes, Egyptian pharaohs, Roman emperors, Ptolemy, Moses, Nebuchadnezzar, Caesar, Augustus or Constantine and parade with splendor raised by Carrera. And they do it in an articulated parade through the horses, masterfully handled by the rider or couplings among which the Roman chariot. Also the huge floats, the passionate music or the music of war make the language of our processions.

Sánchez Montiel has stressed that all these elements are involved, in the manner of a gift, sui generis artistic trend that Lorca gives the world: the art of embroidery, cultural event that is a candidate to be declared Intangible Heritage of Humanity UNESCO and that is reflected in robes, Capetian, flags or banners that are unique works of art, having reached twelve embroidered reach cataloging as a Cultural Interest.

A work of art that has required hundreds of hours out on the street turns the race into a living museum and unequaled.

The event was attended by the Minister of Culture of the CARM, Noelia Arroyo, the Minister of Economic Development, Tourism and Employment, Juan Hernandez, and the mayors of Murcia, José Ballesta, and Cartagena, Jose Lopez

Lorca overboard in Fitur

Lorca participates in FITUR with its new tourist image "Lorca. We embroider", Easter and museums of embroidery, protagonists of the offer of the City of the Sun, which is present in the booth located in Murcia Hall 7.

The tourism in the municipality is promoted in all counters, brochures and initiatives, being a destination with, religious, interior, coastal, wine, sports, ... cultural product.

During the day Wednesday, Lorca accompany the new European destinations awarded the distinction of excellence EDEN whose network is part since 2011. About 17:30 hours on stand firm Paradores an agreement by which Lorca will spread and its tourist charms between Paradores network of friends.

For members of the same will discounts and incentives, and an outstanding Lorca will spread among thousands of partners that are part of this network

On Thursday, in addition to being present at the events held to mark the Day of the Region of Murcia in FITUR, the afternoon will be received at the Crystal Gallery of the City of Madrid Diploma which recognizes the commitment to quality host the visitor with the Q for Quality Tourism.

On Friday our new tourist image "Lorca. We embroider" will be presented at Fitur.

To do this he will be attended by Secretary of State for Tourism, Isabel Borrego.

During the weekend the stand which is present Lorca is completely transformed for activities that draw attention of the general public.

We will have the performance of Lorca Cysco-C rapper, who will perform the song "Five letters" dedicated to the city of Lorca and part of his album "Freeing the Soul."

During his performance with video images projected on high quality of the municipality of Lorca, from the districts high up Calnegre tips.

Also during the Saturday and Sunday a themed monologue about the main tourist resources of the city shall be construed: Castle, Plaza of Spain, Palacio de Guevara, Easter ... will be a total of 6 performances of 15 minutes performed by a character line with the theme and the Baroque ".

Source: Ayuntamiento de Lorca

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UNE-EN ISO 9001:2000 - ER-0131/2006 Región de Murcia
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