Portal de Lorca
www.portaldelorca.com
Councilman Information Society, Joaquin Ruiz Montalvan, and the president of the Union of Traders Lorca, Diego Noguera, have been released this morning by the statistical report on trade in Sun City, performed by visiting all partners (371) to complete a comprehensive survey of new technologies and portal www.lorcacomercial.es, having developed this measure in the framework of the agreement Singular Lorca City, signed between the city of Lorca and the Ministry of Industry, Tourism and Trade .
Noguera stressed that "this study was necessary to find the point from which we start to put our trade where it should be in terms of new technologies through training, aid for the purchase of computers and other individual measures."
Ruiz Montalvan has commented that "the initial findings show no associated company profile consisting mainly of self-employed and limited companies which have an average of 2.7 employees to develop daily activity and a predominance of premises with less 100 square meters dedicated to the exhibition for sale.
68% of businesses use the POS for sales charges. "
The mayor of the Information Society has continued saying that "according to the responses, the portal is known by 76% of the members of which 43% is aware of his presence.
On the other hand, all groups of respondents are indifferent to whether or not incorporated in the Portal, reflect a high number of people interested in receiving information from him.
The system of data entry and modification of company and product is unknown to most users, that your PC against the most common method for that minority who do know how to manage the portal. "
NEW TECHNOLOGIES IN THE SHOPS
Are defined as telephone and fax communication standard methods of business associated with the Union Regional Merchants Lorca with its customers and suppliers (92%).
Computer use for the development of the functions of the entrepreneur is rooted in 69% of partners, providing over 65% of cases of printing systems and digitization of appropriate documents.
The office software is defined in 55% of respondents as the current management system for the employer, using spreadsheets and small databases.
The computers available in the company, are connected together to form a local area network in only 36% of cases, this being a problem in file sharing and access all information company.
Internet usage in the enterprise is becoming more prevalent, so that in 56% of members already have access to broadband Internet.
Regarding the company's presence in Internet Business Guides, Callejeros, affiliates, ... 56% of employers have a referral from your company in these portals.
Perhaps due to not very large number of companies that have access to broadband Internet, the predominant response to the question of whether Internet for business is a basic tool when searching for information on customers, suppliers, has been ... NO, this response being 61% of the total.
In contrast, Internet if used in 56% of the total for banking transactions and relations with government.
Only 50% believe the Internet can help increase sales.
It has been shown that surveyed traders do not have a corporate website where they can showcase their products and give information about the services they provide.
Only 22% of them already enjoy the benefits that result from having your own website.
Of this 22%, 10 partners, representing 15% of the above, sell their products or services through this website.
In summary, the Information Technology and Communication are present in the traders but not strongly rooted in the daily performance of business functions.
There is a significant lack of awareness of the benefits of Internet and electronic commerce can offer today's business subject to the features that add value to traditional trade.
Source: Ayuntamiento de Lorca
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