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The president of the Regional Union of Traders Lorca, Diego Noguera, Councilwoman Women's Health, Antonia Lopez, and the Councillor for Tourism, Trade and Handicrafts of the Municipality of Lorca, Francisco Felix Montiel, today unveiled the campaign "Trade with heart", integrated within the Trade Promotion Plan 2008-2010 of the Ministry of Universities, Business and Research.

The media campaign "Trade with heart" is aimed at strengthening the urban trade and promote the importance of proximity in the purchase.

It is a campaign that focuses on a model of urban commerce proximity allows you to buy close to home and enjoy all the cultural events, dining, entertainment and services offered by the city.

The campaign slogan, "Trade with heart", to draw attention to the importance of the large number of shops in different commercial areas of the city and villages.

As well as highlight the benefits of having a concentration of products and services to facilitate the act of purchase.

For this communication campaign "Trade with heart" have been published 8,000 brochures and 2,000 posters will be distributed in the city and districts, as well as in Lower and Upper Almanzora and Almeria.

The graph of this entire campaign, a heart, an organ vital for every human being, like the trade for the city.

Trade is life, takes care of trade, commerce professional.

It has also produced a practical guide to business premises, intended for trade professionals in order to promote awareness and training of these agents in the framework in developing their business.

This guide has been published in three languages: Castilian, English and French and has a circulation of 700 copies.

This new tool aims to raise awareness of rights and duties of merchants.

Collect a number of important trade issues such as prices, schedules, sales types and conflict resolution.

This business guide of good practices shared among all the businesses of Lorca, in the urban core and in the districts, along with information on opening hours.

Source: Ayuntamiento de Lorca