Portal de Lorca
www.portaldelorca.com
It's "Lorca-Amsterdam Diab", a performance that includes street-level promotion, posters, media inserts and a shift to Amsterdam to learn the experience of this model city for everyday use and popular bicycle
The Councillor for NGO's of the City of Lorca, Mari Carmen Ruiz, with the president of the association "Lorcabiciudad, Manuel Martin, has reported the launch of a new initiative that aims to promote cycling as a means regular public transportation between Lorca.
Jódar Ruiz has stated that the City Council is working closely with this association with the aim of which are increasingly Lorca regularly using the bike to get around.
Use environmentally friendly vehicles, such as the bike, helps us to have a city environmentally friendly, more comfortable and less noise.
Using a bicycle is also contributing to our sustainable development, an exciting challenge and beneficial to all citizens that the City Council wanted to make clear through the adoption and implementation of "Agenda 21".
Respect for the environment is a priority for this City Council, something that we are working with initiatives such as the reduction in electricity consumption, water reuse and modernization of power distribution boxes, among other actions.
Manuel Martin has explained, for his part that this new campaign aims to promote cycling through communicative action maintained the first time carried out in Lorca for the organic vehicle.
Under the name of the "Lorca-Amsterdam Diab", this week starts the campaign with newspaper ads, radio, billboards, websites and distributing leaflets which offers numerous tips to users to further increase the number of urban cyclists.
The communication campaign, funded by the city of Lorca, culminating with a trip to Amsterdam, which made about 40 Lorca during the month of June the feast of the day taking advantage of the region.
The striking target seeks to focus attention on how a city and a country with a high rate of development and a climate less favorable than our bike is always very present in its architecture, its infrastructure and transport policies.
A local technician will accompany the group and explaining various features of the city and its exemplary form of mobility, where the bicycle and public transport plays an important role.
But before and for 3 weeks, will be announced in the presence of Lorca "Biciudad agents, which are responsible for distributing the leaflets designed for this purpose and make direct gifts to anyone who approaches them in so-called cycling" B Days. "
The leaflet contains advice for driving in bike, travel information and a voucher for those who decide to do and will be combined in different days of the campaign.
These agentesademás collect personal data and statistics to keep track of this singular action.
The association will return to Holland with audiovisual material for a story on the group's experience and especially the infrastructure and habits that enable this mobility and to be broadcast later on local television and uploaded to the website of the association.
Source: Ayuntamiento de Lorca
Privacy policy
- Legal notice
- Cookies